Search Results For: 'management & marketing'
41.
MANAGEMENT & MARKETING
Orthodontic Marketing Through Social Networking
Volume 47 : Number 5 : Page 321 : May 2013
This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practice management. Yo...
42.
MANAGEMENT & MARKETING
A Strategic Orthodontic Marketing Plan, Part 2
Volume 47 : Number 1 : Page 31 : Jan 2013
(This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practice management. Y...
43.
MANAGEMENT & MARKETING
Orthodontic Reengineering and Change Management
Volume 31 : Number 6 : Page 367 : Jun 1997
Before I attended my first local dental society meeting, I received a call from the senior and most respected orthodontist in town. He asked me to meet him at the entrance to the meeting room. When I ...
44.
MANAGEMENT & MARKETING
Volume 27 : Number 11 : Page 0 : Nov 1993
This month's column is a follow-up to Dr. Roger Levin's article on team building (JCO, August 1993). Although it is the first contribution I have used from anyone other than a dentist, it was inspired...
45.
MANAGEMENT & MARKETING
Strategic Financial Statements for Better Practice Management
Volume 48 : Number 11 : Page 703 : Nov 2014
Industry-standardized financial statements can offer benchmarks for comparison to your colleagues, provide ongoing financial information for managing your practice, organize your expenses for review ...
46.
MANAGEMENT & MARKETING
Post-COVID-19 Management Guidelines for Orthodontic Practices
Volume 54 : Number 6 : Page 351 : Jun 2020
Drs. Park, Kim, Kai, Rogowski, and Liu offer recommendations for human resource and financial management in the post-COVID-19 era. Department of Labor regulations for expanded family and medical leave, considerations involved in bringing employees back, and cash-flow and marketing strategies are covered.
47.
MANAGEMENT & MARKETING
Implementing the Patient Manager System
Volume 34 : Number 12 : Page 715 : Dec 2000
Assigning one chairside assistant or treatment coordinator to each individual patient can create an advantage in both the technical and interpersonal areas of our practices. Since many patients take ...
48.
MANAGEMENT & MARKETING
Volume 34 : Number 9 : Page 543 : Sep 2000
This month we revisit the issue of fees. As Dr. Juan Morales states in his article, fees are usually based on what the other orthodontists in the community are charging, rather than on the expenses an...
49.
MANAGEMENT & MARKETING
Ask Ann Marie: Background Checks
Volume 55 : Number 11 : Page 694 : Nov 2021
In this regular feature of JCO’s Management & Marketing column, Dr. Gorczyca will answer readers’ questions on practice management. This month, she responds to a query about performing background checks on new employees, including the orthodontist’s responsibilities before, during, and after the process.
50.
MANAGEMENT & MARKETING
Today's Top Challenges for Orthodontists, Part 2
Volume 33 : Number 12 : Page 715 : Dec 1999
This month's column is a continuation of a theme begun in the September issue. Three management consultants were asked to identify the most common challenges they encounter in working with orthodonti...
51.
MANAGEMENT & MARKETING
Defining Starts and Status Codes for Actionable Analytics
Volume 49 : Number 3 : Page 191 : Mar 2015
This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practice management. Yo...
52.
MANAGEMENT & MARKETING
A New Approach to Patient Motivation & A Model for Staff Development
Volume 31 : Number 9 : Page 613 : Sep 1997
This month's column combines two articles that both present unique approaches to personalized care. Dr. Alex Axelrode and his son, Dr. Mark Axelrode, describe the evolution of their Orthodontic Suppor...
53.
MANAGEMENT & MARKETING
Ask Ann Marie: Dealing with Job Openings
Volume 56 : Number 12 : Page 734 : Dec 2022
Dr. Gorczyca responds to a reader’s question about how to publicize a new job opening for an orthodontic assistant. Effective channels outlined here include Internet job sites, social media, dental networks, sales representatives, and local colleges and high schools.
54.
MANAGEMENT & MARKETING
Ask an Expert: Embezzlement in Orthodontic Practices
Volume 56 : Number 2 : Page 117 : Feb 2022
Management & Marketing Editor Ann Marie Gorczyca presents the first in a series of Q&A sessions with experts on orthodontic practice management. In this installment, Wendy Askins of Prosperident answers questions on how to recognize, handle, and prevent embezzlement.
55.
MANAGEMENT & MARKETING
Profit Realization: A New Standard of Practice Success
Volume 33 : Number 6 : Page 333 : Jun 1999
When I first started practice nearly 25 years ago, the focus of many consultants and practice-management lecturers was on gross production. That was the way to evaluate the success of a practice. Man...
56.
MANAGEMENT & MARKETING
Ask Ann Marie: Motivating Staff
Volume 57 : Number 9 : Page 532 : Sep 2023
Dr. Gorczyca responds to a question on motivating staff members. Elements of Type I (intrinsic) and Type X (extrinsic) behavior are covered. The author also lists nine ways to inspire team motivation and seven strategies to boost your own motivation.
57.
MANAGEMENT & MARKETING
Strategic Planning: Your Map for Your Future
Volume 28 : Number 8 : Page 0 : Aug 1994
Several years ago, at a Great Lakes Association of Orthodontists meeting, I heard a table clinic presented by Dr. Edwin V. Sylvester of Battle Creek, Michigan. Dr. Sylvester talked about W. Edwards De...
58.
MANAGEMENT & MARKETING
Ask Ann Marie: Consent for Additional Treatment Fees
Volume 58 : Number 1 : Page 44 : Jan 2024
Dr. Gorczyca responds to a query about informed consent in a case where the two parents disagreed about paying for a switch from fixed appliances to clear aligners. She offers strategies for improving communication, emphasizing important topics, and avoiding future disputes.
59.
MANAGEMENT AND MARKETING
What Influences a Pediatric Dentist to Refer to a Particular Orthodontist?
Volume 50 : Number 4 : Page 231 : Apr 2016
While orthodontists have traditionally relied heavily on referrals from general and pediatric dentists, an increasing number of patients have been receiving orthodontic care from non-orthodontic providers. As far back as 1981, Dugoni and colleagues reported that 55% of the orthodontic treatment provided through prepayment programs in California was delivered by non-orthodontists. In 1984, Moorrees noted an increase in the number of general and pediatric dentists offering orthodontic services.
60.
MANAGEMENT & MARKETING
Today's Top Challenges for Orthodontists, Part 1
Volume 33 : Number 9 : Page 505 : Sep 1999
The next two editions of this column will be a change of pace. I thought it might be interesting to see what a variety of orthodontic consultants consider the most common problems they face in serving...
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