January 2020 Issue Highlights JCO ROUNDTABLE Digital Office Management A panel of experts discusses the advantages and problems associated with digital technology in managing the orthodontic practice. Topics include the patient entry process, office workflow, measurements of success, data acquisition, remote access, and staff engagement.
January 2020 Issue Highlights MANAGEMENT & MARKETING Adapt or Perish: New Digital Communication Technology Helps Disrupt the Disrupters of the Orthodontic IndustryFree Access The advent of direct-to-consumer aligners has changed the way orthodontic treatment is marketed. Dr. Leon Klempner describes methods that can be used to counteract these companies, such as secure text-messaging channels for contacting prospective patients and remote monitoring for virtual follow-up appointments.
January 2020 Issue Highlights Effective Use of Social Media Experienced American orthodontists offer practical tips for maximizing the impact of key social media. Dr. Sheldon Salins covers Yelp; Dr. Amanda Gallagher, Facebook; Dr. Grant Collins, YouTube; Dr. Dovi Prero, Instagram; and Dr. Greg Jorgensen, Google My Business.
January 2020 Issue Highlights THE READERS' CORNER Remote Access How Intraoral Scanning Can Enhance the New Patient Experience in Your Office THE EDITOR'S CORNER The Digital RevolutionFree Access Complete table of contents
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