MANAGEMENT & MARKETING A Strategic Orthodontic Marketing Plan, Part 2

Based on tracking the referral sources of our new exam patients, we have found that existing patients and their family members generate 25-45% of our annual new-patient exams. A logical next step is t...

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DR. ROBERT S. HAEGER DDS, MS

DR. ROBERT S.  HAEGER DDS, MS
Dr. Haeger is a Contributing Editor of the Journal of Clinical Orthodontics, a board member of the Schulman Study Group, and in the private practice of orthodontics at 24909 104th Ave., S.E., Suite 203, Kent, WA 98030; e-mail: rhaeger@mybraces.net.

DR. ROGER T. COLBERG PhD

DR. ROGER T.  COLBERG PhD
Roger T. Colberg, PhD, has more than 35 years' experience as an internal consultant for major medical and dental manufacturers, including DuPont, and is Founder and Principal of CMC Associates. He is also an Adjunct Professor at the University of Washington Business School, Seattle. His website is at www.rogercolberg.com.

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