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21.

MANAGEMENT & MARKETING

Tracking Employee Management Metrics

Volume 49 : Number 5 : Page 331 : May 2015

Employee management is probably the most stressful part of running an orthodontic practice. To be an effective leader, you need to practice strong communication, establish clear expectations, and set ...

22.

MANAGEMENT & MARKETING

Building Relationships with General Dentists

Volume 30 : Number 2 : Page 0 : Feb 1996

For a long time, the marketing emphasis in orthodontics has been internal. Keeping patients and families informed about treatment progress, showing courtesy and concern to all, running your schedule o...

23.

MANAGEMENT & MARKETING

Setting Employee Compensation

Volume 40 : Number 4 : Page 237 : Apr 2006

I feel extremely lucky to be an orthodontist. I have said many times that if I won a multi-million-dollar lottery on Saturday, I would still go back to work on Monday. Therefore, I'd like to introduce...

24.

MANAGEMENT & MARKETING

The Dilemma of Practice Transition

Volume 27 : Number 2 : Page 0 : Feb 1993

The following article, by Dr. Ron Cooper and his financial advisor, Jon Shuler, effectively highlights what all of us have been told over and over again from the beginning of our practice lives: If yo...

25.

MANAGEMENT & MARKETING

The Patient Manager System

Volume 32 : Number 3 : Page 181 : Mar 1998

For several years I have been hearing about a relatively new concept in orthodontic patient care. The basic idea is that the office assigns a specific staff member to work with each patient, as chairs...

26.

MANAGEMENT AND MARKETING

Ransomware: Is Your Practice Protected?

Volume 52 : Number 4 : Page 237 : Apr 2018

Cybercriminals have been targeting small and midsize businesses by infecting their computers with software that locks down the system until the victim pays a ransom. Mr. McGill outlines how to back up your data, train your staff, and create a disaster-recovery plan in case of attack.

27.

MANAGEMENT & MARKETING

Leading an All-Star Staff

Volume 44 : Number 8 : Page 487 : Aug 2010

(Editor's Note: This quarterly JCO column is compiled by Contributing Editor Robert Haeger. Every quarter, Dr. Haeger presents a successful approach or strategy for a particular aspect of practice man...

28.

MANAGEMENT & MARKETING

Communicating with "No Future Appointment" Patients

Volume 42 : Number 11 : Page 0 : Nov 2008

Have you ever spoken with your scheduling coordinator about how much time is spent following up on missed appointments? You would probably be surprised by the amount of time it takes to track down bus...

29.

MANAGEMENT & MARKETING

Ask an Expert Yes, and . . .

Volume 57 : Number 5 : Page 283 : May 2023

An executive coach, Aimée Nevins, responds to questions on how to improve communication and resolve conflicts in an orthodontic practice. Topics discussed include frequency of scheduled staff meetings, “fuzzy thinking,” self-evaluation, annual reviews, and effective patient communications.

30.

MANAGEMENT & MARKETING

The Patient Exit Process

Volume 28 : Number 2 : Page 0 : Feb 1994

One day in the late 1960s, I removed the appliances for one of our neighbors' sons, whose family was socially friendly with ours. After removing the cement and taking the retention records, I dismisse...

31.

MANAGEMENT & MARKETING

Creating a Team of Practice Builders

Volume 27 : Number 8 : Page 0 : Aug 1993

Dr. Roger Levin, a dentist and a leading specialty-practice management consultant, has taken a different tack in this column. He lists 10 excellent team-building ideas that are designed to reduce over...

32.

MANAGEMENT & MARKETING

Associating After Residency

Volume 53 : Number 4 : Page 205 : Apr 2019

Dr. Mike Meru reviews the pros and cons of various associateship options for new graduates, including private, group, and corporate practices. He explains the tax differences between employees and independent contractors and concludes with helpful tips for prospective associates.

33.

MANAGEMENT & MARKETING

Seven Keys to On-Time Finishing

Volume 38 : Number 3 : Page 155 : Mar 2004

After a few years of experience, every orthodontist discovers that cases prolonged beyond their estimated treatment times create a substantial drain on time and profits. Equally important, extended tr...

34.

MANAGEMENT & MARKETING

Organizing an Office Construction Project

Volume 53 : Number 6 : Page 335 : Jun 2019

Dr. Robert Haeger guides the reader through a step-by-step process of documenting computer equipment, specifying common designer items, developing a contractor checklist, creating a construction budget, and adding the payments to a personal expense model. Useful Excel worksheets are provided with the online version.

35.

MANAGEMENT & MARKETING

Orthodontic Fees

Volume 32 : Number 12 : Page 727 : Dec 1998

(Editor's Note: This quarterly lCO column is compiled by Contributing Editor Howard Iba. Every three months, Dr. Iba presents a successful approach or strategy for a particular aspect of practice mana...

36.

MANAGEMENT & MARKETING

On Working It Down

Volume 54 : Number 3 : Page 171 : Mar 2021

Dr. Fred Fink reviews the advantages and disadvantages of “phasing out” a practice for retirement, based on his own recent experience. A phase-out checklist and sample spreadsheet for keeping track of patient balances and finish dates are provided.

37.

MANAGEMENT & MARKETING

Qualitative Assessment of Marketing Effectiveness in Orthodontic Practices

Volume 56 : Number 4 : Page 244 : Apr 2022

A nationwide survey tabulates orthodontists’ marketing activities in an effort to develop metrics for tracking optimum results. Gross revenue, case starts, and conversion rates are cross-referenced with various marketing procedures, and the philosophies of millennial doctors are compared with those of non-millennials.

38.

MANAGEMENT & MARKETING

A Strategic Orthodontic Marketing Plan, Part 3

Volume 47 : Number 2 : Page 109 : Feb 2013

(This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practice management. Y...

39.

MANAGEMENT & MARKETING

A Strategic Orthodontic Marketing Plan, Part 1

Volume 46 : Number 12 : Page 721 : Dec 2012

(This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practice management. Y...

40.

MANAGEMENT & MARKETING

Orthodontic Marketing Through Online Social Networks

Volume 46 : Number 3 : Page 159 : Mar 2012

This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practice management. Yo...

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