Search Results For: 'management & marketing'
61.
MANAGEMENT & MARKETING
Factors Involved in Choosing an Orthodontist in a Competitive Market
Volume 45 : Number 6 : Page 333 : Jun 2011
(Editor's Note: This quarterly JCO column is compiled by Contributing Editor Robert Haeger. Every few months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practice ...
62.
MANAGEMENT & MARKETING
A Staff Meeting to Get Excited About!
Volume 48 : Number 1 : Page 57 : Jan 2014
This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practice management. Yo...
63.
MANAGEMENT & MARKETING
Finding a Successful Associate to Fit Your Office
Volume 51 : Number 2 : Page 71 : Feb 2018
Dr. Haeger and Ms. White present checklists for establishing expectations and formulating interview questions when hiring an associate. Clarifying the details of agreements regarding clinical behavior, office relationships, and compensation will help prevent misunderstandings and provide the best opportunity for long-term success.
64.
MANAGEMENT & MARKETING
Informed Consent for Two-Phase Orthodontic Treatment
Volume 56 : Number 11 : Page 653 : Nov 2022
The best surprise is no surprise when it comes to the need for a second phase of treatment. The authors provide a sample form for obtaining up-front consent to ensure a seamless transition from Phase I into Phase II.
65.
MANAGEMENT & MARKETING
The Golden Age of Orthodontics: Already Ended or Just Beginning?
Volume 55 : Number 6 : Page 355 : Jun 2021
Dr. Leon Klempner, a digital marketing consultant who practiced orthodontics for more than 40 years, lists 10 things he would do today if he had not retired. Topics include office hours, fee structures, communication, aligner therapy, limited treatment, and digital platforms.
66.
MANAGEMENT & MARKETING
Effective Use of a Treatment Communications Coordinator
Volume 26 : Number 5 : Page 0 : May 1992
This month's article, by Dr. David Drake, explores in detail the various functions of a communications staff person and the feasibility of hiring one. As Dr. Drake mentions, this position has many tit...
67.
MANAGEMENT & MARKETING
Payment Flexibility vs. Shorter Treatment Times
Volume 32 : Number 9 : Page 541 : Sep 1998
As you no doubt have noticed, there is a new face and name attached to this column. For the past eight years, Dr. Mel Mayerson has brought a vast knowledge and passion to Management & Marketing. O...
68.
MANAGEMENT & MARKETING
Three Perspectives on Successful Practice Transition
Volume 35 : Number 12 : Page 747 : Dec 2001
The third and final installment in our series on practice transition is a roundtable discussion of common questions and potential pitfalls from the perspectives of three key players: the seller (Dr. D...
69.
MANAGEMENT & MARKETING
Considerations in Forming a Professional Coverage Group
Volume 29 : Number 2 : Page 0 : Feb 1995
One of the most devastating incidents that can occur in any professional office is an unexpected serious illness or untimely death of the professional. Shortly after I had started practice, when I was...
70.
MANAGEMENT & MARKETING
Vision in Orthodontic Practice
Volume 28 : Number 5 : Page 0 : May 1994
Dr. Richard McLaughlin, about three years ago, described to me a meeting between his study group in San Diego and a study group from Seattle. Since Dr. McLaughlin is such an outstanding clinician and ...
71.
MANAGEMENT & MARKETING
Practice Transition: To Sell or Not To Sell?
Volume 35 : Number 9 : Page 549 : Sep 2001
This month's column continues our series on transition with an article by Dr. Jerry Clark, a practicing orthodontist from Greensboro, North Carolina, and CEO of Orthodontic Management Group. Dr. Clark...
72.
MANAGEMENT & MARKETING
Volume 30 : Number 6 : Page 0 : Jun 1996
The subject of this year's Moyers Symposium at the University of Michigan was "Creating the Compliant Patient". Two of the speakers listed on the program were Dr. Richard "Wick" Alexander, whose topic...
73.
MANAGEMENT & MARKETING
Volume 35 : Number 6 : Page 365 : Jun 2001
With a sizable percentage of orthodontists entertaining the idea of selling a practice, taking on an associate or partner, or just slowing down, the subject of transition has become more topical than ...
74.
546|MANAGEMENT & MARKETING
Volume 56 : Number 9 : Page 546 : Sep 2022
The author recommends seven magic words to convert a case presentation: “Would you like to start orthodontic treatment?” She provides effective responses to counter eight common reasons given by patients and parents for not starting immediately.
75.
MANAGEMENT & MARKETING
The Patient Incentive Program Grows Up
Volume 33 : Number 6 : Page 361 : Jun 2000
Orthodontists have attempted to modify patient behavior through positive reinforcement for decades. Rewards such as T-shirts, stickers, fast-food coupons, and movie passes have been used to recognize ...
76.
MANAGEMENT & MARKETING
Online Reviews: More Important than Ever
Volume 54 : Number 12 : Page 761 : Dec 2020
Online reviews have been found to persuade potential new patients. Dr. Klempner and Ms. Epstein of People & Practice offer tips for encouraging positive reviews and forestalling negative reviews. They also describe a touchless review capture system to coordinate a practice’s patient feedback.
77.
MANAGEMENT & MARKETING
Establishing an Optimal Pricing Strategy for Your Practice
Volume 48 : Number 9 : Page 563 : Sep 2014
Can an orthodontist create a fee schedule that is fair to patients while still providing maximum profits for the practice? This article will look objectively at various practice models and identify th...
78.
MANAGEMENT & MARKETING
Creating the Compliant Patient
Volume 30 : Number 9 : Page 493 : Sep 1996
Without patient cooperation, few medical or dental therapies will achieve optimum results. The key to success is to discover the actions that will produce the most positive response from the patient. ...
79.
MANAGEMENT & MARKETING
The Art of the Initial Phone Call
Volume 35 : Number 3 : Page 159 : Mar 2001
In this month's column, Holly Thompson reminds us of the importance of making a good first impression. Most orthodontic offices expend considerable time and training on handling initial phone calls f...
80.
MANAGEMENT & MARKETING
The Psychology of Influence in Orthodontics
Volume 36 : Number 9 : Page 501 : Sep 2002
Several well-managed orthodontic offices have recently incorporated the ideas of Dr. Robert Cialdini, whose work deals with eliciting behavioral change through persuasion. In this month's article, Dr...
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