Favorite Saved

Search

Search Results For: 'management & marketing'

61.

MANAGEMENT & MARKETING

Factors Involved in Choosing an Orthodontist in a Competitive Market

Volume 45 : Number 6 : Page 333 : Jun 2011

(Editor's Note: This quarterly JCO column is compiled by Contributing Editor Robert Haeger. Every few months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practice ...

62.

MANAGEMENT & MARKETING

A Staff Meeting to Get Excited About!

Volume 48 : Number 1 : Page 57 : Jan 2014

This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practice management. Yo...

63.

MANAGEMENT & MARKETING

Finding a Successful Associate to Fit Your Office

Volume 51 : Number 2 : Page 71 : Feb 2018

Dr. Haeger and Ms. White present checklists for establishing expectations and formulating interview questions when hiring an associate. Clarifying the details of agreements regarding clinical behavior, office relationships, and compensation will help prevent misunderstandings and provide the best opportunity for long-term success.

64.

MANAGEMENT & MARKETING

Informed Consent for Two-Phase Orthodontic Treatment

Volume 56 : Number 11 : Page 653 : Nov 2022

The best surprise is no surprise when it comes to the need for a second phase of treatment. The authors provide a sample form for obtaining up-front consent to ensure a seamless transition from Phase I into Phase II.

65.

MANAGEMENT & MARKETING

The Golden Age of Orthodontics: Already Ended or Just Beginning?

Volume 55 : Number 6 : Page 355 : Jun 2021

Dr. Leon Klempner, a digital marketing consultant who practiced orthodontics for more than 40 years, lists 10 things he would do today if he had not retired. Topics include office hours, fee structures, communication, aligner therapy, limited treatment, and digital platforms.

66.

MANAGEMENT & MARKETING

Effective Use of a Treatment Communications Coordinator

Volume 26 : Number 5 : Page 0 : May 1992

This month's article, by Dr. David Drake, explores in detail the various functions of a communications staff person and the feasibility of hiring one. As Dr. Drake mentions, this position has many tit...

67.

MANAGEMENT & MARKETING

Payment Flexibility vs. Shorter Treatment Times

Volume 32 : Number 9 : Page 541 : Sep 1998

As you no doubt have noticed, there is a new face and name attached to this column. For the past eight years, Dr. Mel Mayerson has brought a vast knowledge and passion to Management & Marketing. O...

68.

MANAGEMENT & MARKETING

Three Perspectives on Successful Practice Transition

Volume 35 : Number 12 : Page 747 : Dec 2001

The third and final installment in our series on practice transition is a roundtable discussion of common questions and potential pitfalls from the perspectives of three key players: the seller (Dr. D...

69.

MANAGEMENT & MARKETING

Considerations in Forming a Professional Coverage Group

Volume 29 : Number 2 : Page 0 : Feb 1995

One of the most devastating incidents that can occur in any professional office is an unexpected serious illness or untimely death of the professional. Shortly after I had started practice, when I was...

70.

MANAGEMENT & MARKETING

Vision in Orthodontic Practice

Volume 28 : Number 5 : Page 0 : May 1994

Dr. Richard McLaughlin, about three years ago, described to me a meeting between his study group in San Diego and a study group from Seattle. Since Dr. McLaughlin is such an outstanding clinician and ...

71.

MANAGEMENT & MARKETING

Practice Transition: To Sell or Not To Sell?

Volume 35 : Number 9 : Page 549 : Sep 2001

This month's column continues our series on transition with an article by Dr. Jerry Clark, a practicing orthodontist from Greensboro, North Carolina, and CEO of Orthodontic Management Group. Dr. Clark...

72.

MANAGEMENT & MARKETING

A New Paradigm of Motivation

Volume 30 : Number 6 : Page 0 : Jun 1996

The subject of this year's Moyers Symposium at the University of Michigan was "Creating the Compliant Patient". Two of the speakers listed on the program were Dr. Richard "Wick" Alexander, whose topic...

73.

MANAGEMENT & MARKETING

Choosing the Right Partner

Volume 35 : Number 6 : Page 365 : Jun 2001

With a sizable percentage of orthodontists entertaining the idea of selling a practice, taking on an associate or partner, or just slowing down, the subject of transition has become more topical than ...

74.

546|MANAGEMENT & MARKETING

Getting to Yes

Volume 56 : Number 9 : Page 546 : Sep 2022

The author recommends seven magic words to convert a case presentation: “Would you like to start orthodontic treatment?” She provides effective responses to counter eight common reasons given by patients and parents for not starting immediately.

75.

MANAGEMENT & MARKETING

The Patient Incentive Program Grows Up

Volume 33 : Number 6 : Page 361 : Jun 2000

Orthodontists have attempted to modify patient behavior through positive reinforcement for decades. Rewards such as T-shirts, stickers, fast-food coupons, and movie passes have been used to recognize ...

76.

MANAGEMENT & MARKETING

Online Reviews: More Important than Ever

Volume 54 : Number 12 : Page 761 : Dec 2020

Online reviews have been found to persuade potential new patients. Dr. Klempner and Ms. Epstein of People & Practice offer tips for encouraging positive reviews and forestalling negative reviews. They also describe a touchless review capture system to coordinate a practice’s patient feedback.

77.

MANAGEMENT & MARKETING

Establishing an Optimal Pricing Strategy for Your Practice

Volume 48 : Number 9 : Page 563 : Sep 2014

Can an orthodontist create a fee schedule that is fair to patients while still providing maximum profits for the practice? This article will look objectively at various practice models and identify th...

78.

MANAGEMENT & MARKETING

Creating the Compliant Patient

Volume 30 : Number 9 : Page 493 : Sep 1996

Without patient cooperation, few medical or dental therapies will achieve optimum results. The key to success is to discover the actions that will produce the most positive response from the patient. ...

79.

MANAGEMENT & MARKETING

The Art of the Initial Phone Call

Volume 35 : Number 3 : Page 159 : Mar 2001

In this month's column, Holly Thompson reminds us of the importance of making a good first impression. Most orthodontic offices ex­pend considerable time and training on handling initial phone calls f...

80.

MANAGEMENT & MARKETING

The Psychology of Influence in Orthodontics

Volume 36 : Number 9 : Page 501 : Sep 2002

Several well-managed orthodontic offices have recently incorporated the ideas of Dr. Rob­ert Cialdini, whose work deals with eliciting behavioral change through persuasion. In this month's article, Dr...

Showing 61-80 of 1104 results. Search completed in 0.387 seconds.

My Account

This is currently not available. Please check back later.

Please contact heather@jco-online.com for any changes to your account.