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101.

MANAGEMENT & MARKETING

Obtaining Credit Reports Can Be Risky Business

Volume 36 : Number 6 : Page 333 : Jun 2002

If your office performs credit checks on prospective patients, I encourage you to read this month's column carefully. Even if you don't obtain credit reports, it is important to understand recent chan...

102.

MANAGEMENT & MARKETING

Working with Children: From Compliance to Collaboration

Volume 36 : Number 12 : Page 681 : Dec 2002

Compliance is a concern that we as orthodontists face daily. Technical progress has been made in the last decade or so with the development of so-called "non-compliance" devices, but patient behavior ...

103.

MANAGEMENT & MARKETING

Practice Acquisition: Financing and Related Issues

Volume 37 : Number 9 : Page 485 : Sep 2003

This is our third column within the past few years dealing with the subject of buying a practice. In all three, the basic message has been the same: thorough evaluation and planning, with professional...

104.

MANAGEMENT & MARKETING

Adult Treatment Financing: An Interview with Martin (Bud) Schulman

Volume 39 : Number 4 : Page 215 : Apr 2005

This month's column is a short, but pertinent, interview with long-time consultant Bud Schulman. Over the years, Mr. Schulman has shared many outstanding ideas with orthodontists, and we are pleased t...

105.

MANAGEMENT & MARKETING

Do You Need Cybersecurity Insurance Coverage for Your Practice

Volume 53 : Number 8 : Page 491 : Aug 2019

This article discusses the protection provided by cyber insurance and the costs and requirements of such coverage. A simple evaluation is proposed to determine whether cybersecurity insurance is appropriate for a particular orthodontic office.

106.

MANAGEMENT AND MARKETING

Influence of Student-Loan Debt on Orthodontic Residents and Recent Graduates

Volume 50 : Number 1 : Page 23 : Jan 2016

The cost of college and the ability to repay student loans are major topics of debate in our universities today. For example, should a private college stop offering degrees in teaching when the tuition reaches $60,000 per year? Similarly, how do orthodontic students grapple with their debt loads as tuition continues to escalate faster than anticipated income? This month's column addresses the issues of student loans and mounting debts, as well as their impact on the lifestyle and expectations of current residents and recent graduates.

107.

MANAGEMENT & MARKETING

A Guide to Ranking Above Your Competition in Google Search Results

Volume 45 : Number 11 : Page 637 : Nov 2011

This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practice management. Yo...

108.

MANAGEMENT & MARKETING

Ten Steps of Protect Your Practice When Firing an Employee

Volume 37 : Number 7 : Page 375 : Jul 2003

Hiring and firing employees is a fact of life for any business, including orthodontic practices. Hiring smartly and firing well reduces costs, not only financially, but emotionally. By using time-test...

109.

MANAGEMENT & MARKETING Effects of Missed Appointments and Bracket Failures on Treatment Efficiency and Office Productivity

Volume 41 : Number 8 : Page 0 : Aug 2007

Improving treatment efficiency and office productivity through well-designed practice analysis should be the goal of every clinician. Over the next few years, this Management and Marketing column will...

110.

MANAGEMENT & MARKETING Communicating with Young Patients: Look, Listen, Learn, and Lead

Volume 41 : Number 12 : Page 751 : Dec 2007

(Editor’s Note: This quarterly JCO column is compiled by Contributing Editor Robert Haeger. Every three months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practic...

111.

JCO ROUNDTABLE

Management and Marketing

Volume 26 : Number 9 : Page 0 : Sep 1992

DR. MAYERSON Are you hands-on managers, or do you rely on your staff for day-to-day management of the practice?DR. BERKOWITZ Today's management style must involve a participatory approach on the part ...

112.

MARKETING & REFERRAL MANAGEMENT

Volume 1 : Number 10 : Page 96 : Aug 2019

Two articles take you into the mindset not only of the patient considering a choice of practices, but of the pediatric dentist deciding whether to refer to a specific orthodontist. Longoria’s “Factors...

113.

Effective Marketing for Orthodontists

Volume 21 : Number 4 : Page 0 : Apr 1987

The fee-for-service, solo orthodontist is one of the last professional entrepreneurs of this century. Such an orthodontist is practicing today in a dynamic and often hostile environment. The average a...

114.

COMMENTARY A Strategic Orthodontic Marketing Plan

ROBERT S. HAEGER, ROGER T. COLBERG Dec. 2012-Feb. 2013

Volume 51 : Number 9 : Page 618 : Sep 2017

In the mid-’80s, when I ran around the country teaching “practice management,” most of my clients quickly doubled and tripled in size as they explored the new frontier of marketing. At the time, the v...

115.

Marketing Your Practice

Volume 17 : Number 8 : Page 519 : Aug 1983

In the current economic climate, orthodontists must become less complacent and recognize that we are providing a consumer-oriented service. We must discover who the consumers are and what care they ex...

116.

Patient Appreciation: The Cornerstone of Internal Marketing

Volume 24 : Number 12 : Page 0 : Dec 1990

An article entitled "Staff Selection and Training" (JCO, March 1990) referred to a portion of our training program that is called "Patient Appreciation" . In response to numerous requests for more inf...

117.

Progressive Practice Management

Volume 19 : Number 3 : Page 198 : Mar 1985

Management can be divided into organizational management and progressive management. Organizational management is deciding what service you want to provide and hiring, training, and organizing a staff...

118.

A Strategic Orthodontic Marketing Plan, Part 3

Volume 47 : Number 2 : Page 109 : Aug 2013

Originally published in February 2013 This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a partic...

119.

A Strategic Orthodontic Marketing Plan, Part 1

Volume 46 : Number 12 : Page 721 : Aug 2012

Originally published in December 2012 This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a partic...

120.

A Strategic Orthodontic Marketing Plan, Part 2

Volume 47 : Number 1 : Page 31 : Aug 2013

Originally published in January 2013 This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a particu...

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