Search Results For: 'management & marketing'
261.
THE EDITOR'S CORNER
Volume 20 : Number 8 : Page 0 : Aug 1986
The Sun Also RisesA great many orthodontists have accepted a number of ideas that are not only untrue, but that may jeopardize the health of their practices. These are practice myths that need to be p...
262.
THE EDITOR'S CORNER
Volume 21 : Number 8 : Page 493 : Aug 1987
A Question of StyleIn a fictional article that appeared in Harvard Business Review in 1960, Abram Collier postulated a family-owned textile firm--Wickersham Mills--whose founder had just died. A stock...
263.
THE EDITOR'S CORNER
Cottage Industry or Brave New World?
Volume 46 : Number 3 : Page 137 : Mar 2012
I recently began the rather onerous task of spring cleaning in my academic office--something I do at least every other decade, whether the office needs it or not. As I dug through piles of aging print...
264.
THE EDITOR'S CORNER
Volume 19 : Number 10 : Page 701 : Oct 1985
To Market, To MarketMany orthodontists seem unable to differentiate marketing from advertising. While advertising can be a part of marketing, it is only a small part--important though it may be to a g...
265.
Volume 1 : Number 10 : Page 176 : Aug 2019
Now that you have digested all this material, let’s use our Practice Management Handbook to lay out the steps from graduation to finding a position as an associate, purchasing a practice, understandin...
266.
2021 JCO Orthodontic Practice Study Part 2: Practice Success
Volume 55 : Number 11 : Page 657 : Nov 2021
This month’s Practice Study report discusses factors that appear to be related to success in terms of net income and case starts. Specific breakdowns cover practice activity, fees and financial policies, management methods, delegation, and practice-building methods.
267.
Positioning Your Practice in a Competitive Marketplace
Volume 29 : Number 4 : Page 0 : Apr 1995
According to estimates, Americans are subjected to more than 2,000 marketing messages per day. That is no longer information overload; it's information avalanche. Our response to all this marketing n...
268.
THE EDITOR'S CORNER
Volume 26 : Number 4 : Page 0 : Apr 1992
As Ye Sow . . . A number of years ago, the Chrysler Corporation had an aggressive marketing campaign that failed because it did not have a high-quality product. At about the same time, Digital Equipme...
269.
THE EDITOR'S CORNER
The Past, Present, and Future Perfect Profession
Volume 35 : Number 8 : Page 465 : Aug 2001
For the first third of the past century, orthodontics was dominated by one man: Edward H. Angle. Unfortunately, orthodontists' slavish acceptance of Angle's limited diagnostic and treatment-planning ...
270.
Defining Starts and Status Codes for Actionable Analytics
Volume 49 : Number 3 : Page 191 : Aug 2015
Originally published in March 2015 This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a particula...
271.
THE EDITOR'S CORNER
The Case Against Two-Phase Treatment
Volume 42 : Number 3 : Page 129 : Mar 2008
A number of topics in orthodontics have generated controversy for many years and will probably continue to do so, no matter what evidence is presented. These include extraction therapy, gnathologic oc...
272.
THE EDITOR'S CORNER
2011 JCO Orthodontic Practice Study
Volume 45 : Number 10 : Page 533 : Oct 2011
It's been 30 years now since I started working at JCO--coincidentally, at the same time we were preparing the reports on our first Orthodontic Practice Study. Since then, technology has wrought many c...
273.
Increasing New Patient Starts by Analyzing Referral Sources
Volume 43 : Number 3 : Page 175 : Aug 2009
Originally published in March 2009 Editor's Note: This quarterly JCO column is compiled by Contributing Editor Robert Haeger. Every three months, Dr. Haeger presents a successful approach or strategy ...
274.
THE EDITOR'S CORNER
Volume 51 : Number 5 : Page 257 : May 2017
Like almost every U.S. orthodontist, JCO maintains a Facebook page as one means of connecting with its customer base—in your case, patients; in ours, readers. The format doesn’t necessarily lend itself to dispensing clinical information, although we have recently begun posting helpful videos related to our published Pearls. We tend to get the most likes and shares from our monthly profiles of finalists for the Eugene L. Gottlieb JCO Student of the Year Award (the most recent winner was announced in the March 2017 issue), no doubt because of these students’ extended networks of relatives and colleagues. But the 50th-anniversary year of the journal has brought us an opportunity for a new and unique Facebook venture.
275.
THE EDITOR'S CORNER
Volume 54 : Number 4 : Page 211 : Apr 2020
As I write this column, we are living under the shadow of the coronavirus pandemic. The morbidity and mortality statistics are truly frightening at this point, and they are supposed to get much worse....
276.
THE EDITOR'S CORNER
Volume 35 : Number 6 : Page 353 : Jun 2001
Since the government decided to allow advertising of prescription drugs on television, manufacturers have mounted expensive public campaigns for drugs such as Claritin, Prozac, and Viagra. Such a camp...
277.
THE EDITOR'S CORNER
Stretching the Limits of Delegation
Volume 36 : Number 1 : Page 9 : Jan 2002
From the responses to the 2001 JCO Orthodontic Practice Study (JCO, October-December 2001) on delegation of tasks to assistants, it seems reasonable to surmise that about 10% of practicing orthodontis...
278.
THE EDITOR'S CORNER
Volume 25 : Number 6 : Page 0 : Jun 1991
They Put a Motor in Motorola There is a remarkable story in a recent issue of Harvard Business Review1 about the experience of the Motorola Company in actually setting up a university for training its...
279.
THE EDITOR'S CORNER
Volume 54 : Number 1 : Page 9 : Jan 2020
Over the past 30 years, I have seen countless changes in the practice of orthodontics. But the processes of clinical practice are pretty much the same as they were 30 years ago: The patient comes in (...
280.
THE EDITOR'S CORNER
Volume 17 : Number 10 : Page 651 : Oct 1983
And They Don't BlushThe Federal Trade Commission is a stern adversary. Thus, in commissioning a study of health care delivery trends since 1977, it was not sufficient to seek an overview of the three ...
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