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261.

THE EDITOR'S CORNER

To Market, To Market

Volume 19 : Number 10 : Page 701 : Oct 1985

To Market, To MarketMany orthodontists seem unable to differentiate marketing from advertising. While advertising can be a part of marketing, it is only a small part--important though it may be to a g...

262.

CONCLUSION

Volume 1 : Number 10 : Page 176 : Aug 2019

Now that you have digested all this material, let’s use our Practice Management Handbook to lay out the steps from graduation to finding a position as an associate, purchasing a practice, understandin...

263.

2021 JCO Orthodontic Practice Study Part 2: Practice Success

Volume 55 : Number 11 : Page 657 : Nov 2021

This month’s Practice Study report discusses factors that appear to be related to success in terms of net income and case starts. Specific breakdowns cover practice activity, fees and financial policies, management methods, delegation, and practice-building methods.

264.

Positioning Your Practice in a Competitive Marketplace

Volume 29 : Number 4 : Page 0 : Apr 1995

According to estimates, Americans are subjected to more than 2,000 marketing messages per day. That is no longer information overload; it's information avalanche. Our response to all this marketing n...

265.

THE EDITOR'S CORNER

As Ye Sow . . .

Volume 26 : Number 4 : Page 0 : Apr 1992

As Ye Sow . . . A number of years ago, the Chrysler Corporation had an aggressive marketing campaign that failed because it did not have a high-quality product. At about the same time, Digital Equipme...

266.

THE EDITOR'S CORNER

The Past, Present, and Future Perfect Profession

Volume 35 : Number 8 : Page 465 : Aug 2001

For the first third of the past century, orthodontics was dominated by one man: Edward H. Angle. Unfor­tunately, orthodontists' slavish acceptance of Angle's limited diagnostic and treatment-planning ...

267.

THE EDITOR'S CORNER

The Case Against Two-Phase Treatment

Volume 42 : Number 3 : Page 129 : Mar 2008

A number of topics in orthodontics have generated controversy for many years and will probably continue to do so, no matter what evidence is presented. These include extraction therapy, gnathologic oc...

268.

Defining Starts and Status Codes for Actionable Analytics

Volume 49 : Number 3 : Page 191 : Aug 2015

Originally published in March 2015 This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a particula...

269.

THE EDITOR'S CORNER

2011 JCO Orthodontic Practice Study

Volume 45 : Number 10 : Page 533 : Oct 2011

It's been 30 years now since I started working at JCO--coincidentally, at the same time we were preparing the reports on our first Orthodontic Practice Study. Since then, technology has wrought many c...

270.

Increasing New Patient Starts by Analyzing Referral Sources

Volume 43 : Number 3 : Page 175 : Aug 2009

Originally published in March 2009 Editor's Note: This quarterly JCO column is compiled by Contributing Editor Robert Haeger. Every three months, Dr. Haeger presents a successful approach or strategy ...

271.

THE EDITOR'S CORNER

What Price Advertising?

Volume 35 : Number 6 : Page 353 : Jun 2001

Since the government decided to allow advertising of prescription drugs on television, manufacturers have mounted expensive public campaigns for drugs such as Claritin, Prozac, and Viagra. Such a camp...

272.

THE EDITOR'S CORNER

50 Weeks to Our 50th

Volume 51 : Number 5 : Page 257 : May 2017

Like almost every U.S. orthodontist, JCO maintains a Facebook page as one means of connecting with its customer base—in your case, patients; in ours, readers. The format doesn’t necessarily lend itself to dispensing clinical information, although we have recently begun posting helpful videos related to our published Pearls. We tend to get the most likes and shares from our monthly profiles of finalists for the Eugene L. Gottlieb JCO Student of the Year Award (the most recent winner was announced in the March 2017 issue), no doubt because of these students’ extended networks of relatives and colleagues. But the 50th-anniversary year of the journal has brought us an opportunity for a new and unique Facebook venture.

273.

THE EDITOR'S CORNER

Looking to the Future

Volume 54 : Number 4 : Page 211 : Apr 2020

As I write this column, we are living under the shadow of the coronavirus pandemic. The morbidity and mortality statistics are truly frightening at this point, and they are supposed to get much worse....

274.

THE EDITOR'S CORNER

Stretching the Limits of Delegation

Volume 36 : Number 1 : Page 9 : Jan 2002

From the responses to the 2001 JCO Orthodontic Practice Study (JCO, October-December 2001) on delegation of tasks to assistants, it seems reasonable to surmise that about 10% of practicing orthodontis...

275.

THE EDITOR'S CORNER

They Put a Motor in Motorola

Volume 25 : Number 6 : Page 0 : Jun 1991

They Put a Motor in Motorola There is a remarkable story in a recent issue of Harvard Business Review1 about the experience of the Motorola Company in actually setting up a university for training its...

276.

THE EDITOR'S CORNER

The Digital Revolution

Volume 54 : Number 1 : Page 9 : Jan 2020

Over the past 30 years, I have seen countless changes in the practice of orthodontics. But the processes of clinical practice are pretty much the same as they were 30 years ago: The patient comes in (...

277.

THE EDITOR'S CORNER

And They Don't Blush

Volume 17 : Number 10 : Page 651 : Oct 1983

And They Don't BlushThe Federal Trade Commission is a stern adversary. Thus, in commissioning a study of health care delivery trends since 1977, it was not sufficient to seek an overview of the three ...

278.

THE EDITOR'S CORNER

Don't Rest on Your Laurels

Volume 29 : Number 10 : Page 0 : Oct 1995

Don't Rest on Your Laurels Orthodontists are riding the crest of a beautiful wave. The chief results of the 1995 JCO Orthodontic Practice Study will be presented in a three-part series beginning in th...

279.

Changes in Orthodontists' Retirement Planning and Practice Operations Due to the Recent Recession

Volume 49 : Number 4 : Page 240 : Apr 2015

Americans of every socioeconomic level felt the impact of the economic recession that began in late 2007. More than 7.5 million jobs were lost as the unemployment rate rapidly doubled to more than 10%...

280.

1999 JCO Orthodontic Practice Study, Part 3: Practice Growth and Other Variables

Volume 33 : Number 12 : Page 675 : Dec 1999

Parts 1 and 2 in this series of reports on the 1999 JCO Orthodontic Practice Study have covered trends in orthodontic economics and practice administration, as well as factors that seem related to suc...

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