Search Results For: 'management & marketing'
81.
MANAGEMENT & MARKETING
Volume 37 : Number 3 : Page 141 : Mar 2003
A previous installment of this column (JCO, March 2000) advanced the idea of hiring a semiretired orthodontist as an associate. In this month's article, Dr. David Grove presents another way in which a...
82.
MANAGEMENT & MARKETING
Volume 38 : Number 9 : Page 489 : Sep 2004
As early as the 1970s, many dentists began incorporating their practices. There were several good reasons to take this step, but the primary impetus was to establish a tax-deferred retirement plan. To...
83.
MANAGEMENT & MARKETING
Teamwork, Quality, and Competitive Advantage: The Deming Philosophy in Orthodontics
Volume 27 : Number 5 : Page 0 : May 1993
You will find the following article by Dr. Edwin Sylvester to be one of the most interesting and challenging to appear in this column. I regret to report that Dr. Sylvester died shortly before the art...
84.
MANAGEMENT & MARKETING
One Pathway to Successful Orthodontic Practice
Volume 39 : Number 7 : Page 415 : Jul 2005
I am happy to serve as guest editor for this column, in which Dr. Andy Girardot provides an excellent system for improving staff motivation, office efficiency, and profitability. The concept of reward...
85.
MANAGEMENT & MARKETING
An Efficient Way to Document Aligner Appointments
Volume 49 : Number 10 : Page 0 : Oct 2015
Building a solid foundation for high-quality practice management requires formalized systems, protocols, and checklists. To cite two well-known examples, McDonald's and Starbucks have built business empires out of standardized protocols for consistently delivering the same customer experience, no matter where the customers enter their locations. In this month's article, Drs. Daniel German, Michelle Furlong, and Terry Gruelle present a straightforward procedure for making chart entries that will standardize your assistant tasks and streamline doctor time when first sitting down to see clear-aligner patients. I have already started implementing this system in my office and am pleased with its simplicity.
86.
MANAGEMENT & MARKETING
Hire Smart to Prevent Embezzlement Loss
Volume 37 : Number 7 : Page 373 : Jul 2003
Hiring and firing employees is a fact of life for any business, including orthodontic practices. Hiring smartly and firing well reduces costs, not only financially, but emotionally. By using time-test...
87.
MANAGEMENT & MARKETING
How to Create a Personal Organizer and Financial Statement
Volume 53 : Number 5 : Page 267 : May 2019
Dr. Robert Haeger’s article and accompanying Word document outline all the steps involved in establishing a complete personal record. The completed document will provide a quick reference for such details as a personal financial statement, loan interest rates, and insurance coverage.
88.
MANAGEMENT & MARKETING
Top Ten Personnel Manual Errors
Volume 45 : Number 9 : Page 513 : Sep 2011
This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practice management. Yo...
89.
MANAGEMENT & MARKETING
Six Steps to Wealth and Financial Independence
Volume 39 : Number 10 : Page 591 : Oct 2005
Have you ever wondered if you will have enough money to retire? At what age you will be able to retire? How much life insurance you need? What your family will live on if you die young? Whether you're...
90.
MANAGEMENT & MARKETING
The Incredible Value of a Strong Sibling Program
Volume 55 : Number 8 : Page 499 : Aug 2021
Siblings are often overlooked as a potential source of new patients. Natalie Beaton outlines a six-step procedure to add siblings of established patients to your system and to follow up in scheduling initial exams at the appropriate age.
91.
MANAGEMENT & MARKETING
Recruitment and Development of a Stable Orthodontic Team
Volume 26 : Number 8 : Page 0 : Aug 1992
Dr. Bob Brewka's unusual approach to an often-discussed topic--staff recruitment and development--is well worth reading. The parallels he draws between an excellent orthodontic staff and a football te...
92.
MANAGEMENT & MARKETING
Increasing New Patient Starts by Analyzing Referral Sources and Treatment Coordinators
Volume 43 : Number 3 : Page 175 : Mar 2009
(Editor's Note: This quarterly JCO column is compiled by Contributing Editor Robert Haeger. Every three months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practic...
93.
MANAGEMENT & MARKETING
Volume 42 : Number 7 : Page 397 : Jul 2008
In my last column, I reported a statistical analysis of the economic impact of two-phase vs. single-stage orthodontic treatment, based on data from my own practice. This month's Management & Marke...
94.
MANAGEMENT & MARKETING
Ask Ann Marie: How Do You Approach the Interview Process for Hiring a New Team Member?
Volume 57 : Number 3 : Page 192 : Mar 2023
Dr. Gorczyca breaks down the hiring process into 13 easy steps. In this month’s column, she focuses on the interview process, including lists of useful questions to ask potential candidates, as well as questions that cannot legally be asked.
95.
MANAGEMENT & MARKETING
Volume 54 : Number 1 : Page 27 : Jan 2020
The advent of direct-to-consumer aligners has changed the way orthodontic treatment is marketed. Dr. Leon Klempner describes methods that can be used to counteract these companies, such as secure text-messaging channels for contacting prospective patients and remote monitoring for virtual follow-up appointments.
96.
MANAGEMENT & MARKETING
Ask An Expert: Employment Law Ramifications of Monetary Bonuses and Gifts
Volume 56 : Number 6 : Page 364 : Jun 2022
In this installment of Ask an Expert, a noted labor lawyer responds to questions regarding bonus payments to staff members. The difference between discretionary and nondiscretionary bonuses is covered, and issues related to cash payments and partial bonuses are discussed.
97.
MANAGEMENT & MARKETING
The Future Is Now: How Millennials, Tech, and a Chess-Playing Computer Are Changing Orthodontics
Volume 51 : Number 10 : Page 661 : Oct 2017
Millennial parents are part of a highly mobile generation that depends on virtual interaction. This article shows how orthodontists can tap into the power of social media and virtual intelligence to appeal to these influential decision-makers outside of regular office visits.
98.
MANAGEMENT & MARKETING
Analyzing Clinical Metrics of Indirect Bonding and Self-Ligating Brackets
Volume 49 : Number 1 : Page 49 : Jan 2015
In 2005, I started measuring numerous variables on every finished patient, including months in treatment, active visits, emergencies, loose brackets, rebonds, missed appointments, molar classificatio...
99.
MANAGEMENT & MARKETING
Promoting the Auto-Referral Practice: Your Long-Term Success Insurance
Volume 36 : Number 3 : Page 159 : Mar 2002
This month, Dr. Bruce McFarlane presents his ideas on developing non-dental referrals. He acknowledges that referrals from our dental colleagues remain our primary priority, but reminds us not to over...
100.
MANAGEMENT & MARKETING
Obtaining Credit Reports Can Be Risky Business
Volume 36 : Number 6 : Page 333 : Jun 2002
If your office performs credit checks on prospective patients, I encourage you to read this month's column carefully. Even if you don't obtain credit reports, it is important to understand recent chan...
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