MANAGEMENT & MARKETING
Qualitative Assessment of Marketing Effectiveness in Orthodontic Practices
A nationwide survey tabulates orthodontists’ marketing activities in an effort to develop metrics for tracking optimum results. Gross revenue, case starts, and conversion rates are cross-referenced with various marketing procedures, and the philosophies of millennial doctors are compared with those of non-millennials.
This article can only be viewed by JCO subscribers. Subscribers should log in below. You can purchase a subscription to JCO for as little as $223 a year worldwide. You can also purchase access to the entire JCO archive for 1 or 30 days ($30 or $70), or for $10 just this article for one year.
Please log in to your account to proceed. If you do not have an account, please create one.
Need Help?
Dynamic verses Static IP
Please select whether you have a dynamic IP address or a static IP address. A dynamic IP address can change over time while a static IP will never change. You may need to contact your IT administrator to find this out. If you don't have access to this information, you should select the option that you are using a dynamic IP address.
Note: If you do select dynamic IP address, you must have cookies enabled for your browser.
