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MANAGEMENT & MARKETING

Qualitative Assessment of Marketing Effectiveness in Orthodontic Practices

A nationwide survey tabulates orthodontists’ marketing activities in an effort to develop metrics for tracking optimum results. Gross revenue, case starts, and conversion rates are cross-referenced with various marketing procedures, and the philosophies of millennial doctors are compared with those of non-millennials.

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DR. MINYI HSIAO DDS, MBA

DR. MINYI HSIAO DDS, MBA

DR. RICHARD M. STEVENS DMD, MBA

DR. RICHARD M. STEVENS DMD, MBA

DR. KISHORE CHAUDHRY MBBS, MD, DNB

DR. KISHORE CHAUDHRY MBBS, MD, DNB

DR. CHRISTOPHER S. RODGERS DBA

DR. CHRISTOPHER S. RODGERS DBA

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