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1.

MANAGEMENT & MARKETING

The Perfect Associate

Volume 34 : Number 3 : Page 145 : Mar 2000

Our guest columnist for this edition is Dr. Robert Fry from Olathe, Kansas. Together with his associate, Dr. Arlen Staab, he presents a new perspective on finding an associate. With the large number o...

2.

MANAGEMENT & MARKETING

The Smile Questionnaire

Volume 44 : Number 3 : Page 177 : Mar 2010

(Editor's Note: This quarterly JCO column is compiled by Contributing Editor Robert Haeger. Every quarter, Dr. Haeger presents a successful approach or strategy for a particular aspect of practice man...

3.

MANAGEMENT & MARKETING

Practice Transition Concepts

Volume 29 : Number 5 : Page 0 : May 1995

The transition from one orthodontist to another is a topic of considerable current interest, as evidenced by the plethora of information being disseminated in professional publications and at meetings...

4.

MANAGEMENT & MARKETING

Completion of a Retention Program

Volume 40 : Number 1 : Page 47 : Jan 2006

How many times have you heard the question: "How long will I have to wear my retainers?" My guess is that the answer equals the number of patients you have treated. In this month's Management and Mark...

5.

MANAGEMENT & MARKETING

The Satellite Practice: Counting the Cost

Volume 25 : Number 11 : Page 0 : Nov 1991

This quarterly series of articles is being written by successful orthodontists who have particular expertise in certain areas of management and marketing (see JCO, August 1991, p. 471). The following ...

6.

MANAGEMENT & MARKETING

Orthodontic Associateships: How to Succeed

Volume 26 : Number 2 : Page 0 : Feb 1992

This month's article is a bit unusual. The subject is how to establish successful orthodontic associateships. Dr. Thomas Surber accepts as a given that contracts, salaries, and other agreements will h...

7.

MANAGEMENT & MARKETING

Managing and Marketing the Airway Aspect of Your Practice

Volume 56 : Number 1 : Page 46 : Jan 2022

Dr. Michael Meru discusses the integration of airway management into an orthodontic routine, detailing the patient’s journey in four phases: introduction to your practice, first visit, time in appliances, and debanding through final retainer check, with tips on marketing and referral promotion.

8.

MANAGEMENT & MARKETING

The Practical Side of Dental Practice Management

Volume 55 : Number 10 : Page 631 : Oct 2021

JCO’s new Management & Marketing Editor, Dr. Ann Marie Gorczyca, has practiced for more than 30 years in the San Francisco Bay Area and written four books on orthodontic management. In her first column, she discusses the six key areas involved in bottom-line success.

9.

MANAGEMENT & MARKETING

Management Consultants: Do They Really Help?

Volume 28 : Number 11 : Page 0 : Nov 1994

Dr. Ronald Mackley decided to hire a management consultant after reading in the 1981 JCO Orthodontic Practice Study that practices using consultants had above-average patient starts and income.1 It sh...

10.

MANAGEMENT & MARKETING

Computerized Photography: Practice Enhancement Strategies

Volume 29 : Number 8 : Page 0 : Aug 1995

All of us know that the cost of operating an orthodontic practice has increased dramatically in the past decade. Consider the costs involved in the simple routine of taking photographs. How many times...

11.

MANAGEMENT & MARKETING

Patient Enrollment: Initial Call to Appliance Placement

Volume 25 : Number 8 : Page 0 : Aug 1991

The basic premise of this column is that there are orthodontists throughout the world who are not only adept clinicians, but also innovative and knowledgeable enough about management and marketing to ...

12.

MANAGEMENT & MARKETING

"Lunch and Learn" Sessions with Dental Hygienists

Volume 41 : Number 1 : Page 0 : Jan 2007

(Editor’s Note: This quarterly JCO column is compiled by Contributing Editor Robert Haeger. Every three months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practic...

13.

MANAGEMENT & MARKETING

Are Your Marketing Strategies Producing Results? & Opening and Maintaining Lines of Communication & Employee Reviews for Enhanced Communication

Volume 32 : Number 6 : Page 369 : Jun 1998

This is the fourth year in which I have presented at least one column written by orthodontic staff members from practices around the country. This time, however, the format is slightly different. At l...

14.

MANAGEMENT & MARKETING

Promoting the Orthodontic Office & Internal Marketing & Innovations in Orthodontics & Painless Collections

Volume 29 : Number 11 : Page 0 : Nov 1995

Whether we orthodontists like to admit it or not, most of the management and marketing functions in our offices are carried out by staff members. The doctor may have overall responsibility for develop...

15.

MANAGEMENT & MARKETING

Orthodontic Field Trips for School Children & SMILE: A Community Service Program

Volume 31 : Number 12 : Page 821 : Dec 1997

This month's column presents two outstanding examples of how community service can go hand in hand with practice marketing. John and Marsha Konegni have turned the familiar school field trip into a pr...

16.

MANAGEMENT & MARKETING

The New-Patient Phone Call & Communicating Through Intraoffice Newsletters & Communication with Patients, Parents, and General Dentists

Volume 31 : Number 3 : Page 153 : Mar 1997

This column concludes the presentation of six articles by orthodontic staff members that began in the December 1996 issue of JCO. Among this month's group, effective communication is a common concern....

17.

MANAGEMENT & MARKETING

Innovative Staff Marketing & Follow-Up: The Key to Increasing New Patient Starts & Steps to Building Referrals and Keeping Patients

Volume 30 : Number 12 : Page 699 : Dec 1996

In the November 1995 issue of JCO, I introduced a group of articles by orthodontic staff members from around the country. I have received more positive comments on that column than on any before or si...

18.

MANAGEMENT & MARKETING

Facing Retirement

Volume 37 : Number 12 : Page 659 : Dec 2003

Most orthodontists envision spending their latter years in some form of retirement, with a wide range of wonderful choices based on financial independence. In this month's column, Dr. Jerry Clark pres...

19.

MANAGEMENT & MARKETING

Leadership: Action

Volume 57 : Number 6 : Page 336 : Jun 2023

This chapter is excerpted from Dr. Gorczyca’s new book, One Team, One Score: Leadership and Teamwork for a Successful Dental Practice. Topics include advance planning, cash flow, collections vs. production, controlled spending, and 10 acts of exceptional leaders.

20.

MANAGEMENT & MARKETING

Getting Started

Volume 26 : Number 11 : Page 0 : Nov 1992

This month's article was developed with the goal of helping the fledgling orthodontist get started in practice. From personal experience, Dr. Mark Stieg discusses in detail two of the most popular opt...

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