Search Results For: 'management & marketing'
261.
Orthodontic Financial Analysis - 1987
Volume 22 : Number 7 : Page 0 : Jul 1988
Compared to previous years, profitability declined in all dental specialties except one (periodontics) during 1987. The percentage of decline is slowing, but the trend is unmistakable and gives us cau...
262.
THE EDITOR'S CORNER
Volume 17 : Number 6 : Page 367 : Jun 1983
How Vicious Can the Cycle Be?The most important change agents in the future of orthodontics may well be the advertising dental franchises, the advertising retail chain store clinics, and the advertisi...
263.
Volume 13 : Number 12 : Page 793 : Dec 1979
We have reached the end of a decade which has been an extension of the Sixties, in which we began to lose our bearings in the economic and social areas, while developing unusual sophistication in tech...
264.
THE EDITOR'S CORNER
Volume 17 : Number 11 : Page 727 : Nov 1983
Diagnose or DieIn an effort to build up their management, marketing, and treatment procedures, many orthodontists are neglecting the cornerstone of the building, which is diagnosis. A great many ortho...
265.
THE EDITOR'S CORNER
Volume 49 : Number 12 : Page 741 : Dec 2015
In this issue of JCO, we present the third and final installment of our series on the 2015 JCO Orthodontic Practice Study. It seems fitting, as I write this during the holiday season, to proclaim some glad tidings. The good news is a marked rise in the percentages of practices reporting increases in both case starts and gross income compared to the previous year - even higher than respondents to the 2013 Study had predicted, reaching a level of growth we have not seen since the 2001 Study.
266.
THE READERS' CORNER
Volume 51 : Number 9 : Page 615 : Sep 2017
(Editor’s Note: The Readers’ Corner is a regular feature of JCO in which orthodontists share their experiences and opinions about treatment and practice management. Questions are sent periodically to ...
267.
Volume 24 : Number 10 : Page 0 : Oct 1990
Every orthodontist, either alone or with a practice consultant, should x-ray the practice to determine its strengths and its weaknesses, and to plan to make any changes indicated by the practice audit...
268.
JCO INTERVIEWS
Dr. Eugene L. Gottlieb on 40 Years of JCO
Volume 41 : Number 9 : Page 489 : Sep 2007
DR. KEIM Gene, over the last 40 years, JCO has gone from a small, relatively obscure publication to one of the most widely circulated orthodontic journals in the world today. You must be very gratifie...
269.
JCO ROUNDTABLE
Volume 38 : Number 12 : Page 661 : Dec 2004
Editor's Note: The first organized luncheon for women in the AAO was held at the 2003 annual session in Hawaii. This Roundtable is a subsequent discussion among the six speakers at that event. JCO The...
270.
Volume 14 : Number 6 : Page 369 : Jun 1980
There is a thesis that, for a variety of reasons--including the personality of people who make good students, the selection of good students by professional schools, and the nature of the professional...
271.
Volume 51 : Number 12 : Page 827 : Dec 2017
2017 Author Index* *Articles with five or more authors are listed under only the first author's name because of space constraints. AGARWAL, K., KANT, A., SINGH, K., and KULSHRESTHA, R., Changes in the...
272.
THE EDITOR'S CORNER
Volume 20 : Number 8 : Page 0 : Aug 1986
The Sun Also RisesA great many orthodontists have accepted a number of ideas that are not only untrue, but that may jeopardize the health of their practices. These are practice myths that need to be p...
273.
THE EDITOR'S CORNER
Volume 21 : Number 8 : Page 493 : Aug 1987
A Question of StyleIn a fictional article that appeared in Harvard Business Review in 1960, Abram Collier postulated a family-owned textile firm--Wickersham Mills--whose founder had just died. A stock...
274.
THE EDITOR'S CORNER
Cottage Industry or Brave New World?
Volume 46 : Number 3 : Page 137 : Mar 2012
I recently began the rather onerous task of spring cleaning in my academic office--something I do at least every other decade, whether the office needs it or not. As I dug through piles of aging print...
275.
THE EDITOR'S CORNER
Volume 19 : Number 10 : Page 701 : Oct 1985
To Market, To MarketMany orthodontists seem unable to differentiate marketing from advertising. While advertising can be a part of marketing, it is only a small part--important though it may be to a g...
276.
Volume 1 : Number 10 : Page 176 : Aug 2019
Now that you have digested all this material, let’s use our Practice Management Handbook to lay out the steps from graduation to finding a position as an associate, purchasing a practice, understandin...
277.
2021 JCO Orthodontic Practice Study Part 2: Practice Success
Volume 55 : Number 11 : Page 657 : Nov 2021
This month’s Practice Study report discusses factors that appear to be related to success in terms of net income and case starts. Specific breakdowns cover practice activity, fees and financial policies, management methods, delegation, and practice-building methods.
278.
Positioning Your Practice in a Competitive Marketplace
Volume 29 : Number 4 : Page 0 : Apr 1995
According to estimates, Americans are subjected to more than 2,000 marketing messages per day. That is no longer information overload; it's information avalanche. Our response to all this marketing n...
279.
THE EDITOR'S CORNER
Volume 26 : Number 4 : Page 0 : Apr 1992
As Ye Sow . . . A number of years ago, the Chrysler Corporation had an aggressive marketing campaign that failed because it did not have a high-quality product. At about the same time, Digital Equipme...
280.
THE EDITOR'S CORNER
The Past, Present, and Future Perfect Profession
Volume 35 : Number 8 : Page 465 : Aug 2001
For the first third of the past century, orthodontics was dominated by one man: Edward H. Angle. Unfortunately, orthodontists' slavish acceptance of Angle's limited diagnostic and treatment-planning ...
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