Search Results For: 'management %26 marketing'
1.
MANAGEMENT & MARKETING
Tracking Employee Management Metrics
Volume 49 : Number 5 : Page 331 : May 2015
Employee management is probably the most stressful part of running an orthodontic practice. To be an effective leader, you need to practice strong communication, establish clear expectations, and set ...
2.
MANAGEMENT & MARKETING
Volume 34 : Number 3 : Page 145 : Mar 2000
Our guest columnist for this edition is Dr. Robert Fry from Olathe, Kansas. Together with his associate, Dr. Arlen Staab, he presents a new perspective on finding an associate. With the large number o...
3.
MANAGEMENT & MARKETING
Volume 44 : Number 3 : Page 177 : Mar 2010
(Editor's Note: This quarterly JCO column is compiled by Contributing Editor Robert Haeger. Every quarter, Dr. Haeger presents a successful approach or strategy for a particular aspect of practice man...
4.
MANAGEMENT & MARKETING
Volume 37 : Number 12 : Page 659 : Dec 2003
Most orthodontists envision spending their latter years in some form of retirement, with a wide range of wonderful choices based on financial independence. In this month's column, Dr. Jerry Clark pres...
5.
MANAGEMENT & MARKETING
Volume 57 : Number 6 : Page 336 : Jun 2023
This chapter is excerpted from Dr. Gorczyca’s new book, One Team, One Score: Leadership and Teamwork for a Successful Dental Practice. Topics include advance planning, cash flow, collections vs. production, controlled spending, and 10 acts of exceptional leaders.
6.
MANAGEMENT & MARKETING
Volume 26 : Number 11 : Page 0 : Nov 1992
This month's article was developed with the goal of helping the fledgling orthodontist get started in practice. From personal experience, Dr. Mark Stieg discusses in detail two of the most popular opt...
7.
MANAGEMENT & MARKETING
Qualitative Assessment of Marketing Effectiveness in Orthodontic Practices
Volume 56 : Number 4 : Page 244 : Apr 2022
A nationwide survey tabulates orthodontists’ marketing activities in an effort to develop metrics for tracking optimum results. Gross revenue, case starts, and conversion rates are cross-referenced with various marketing procedures, and the philosophies of millennial doctors are compared with those of non-millennials.
8.
MANAGEMENT & MARKETING
A Strategic Orthodontic Marketing Plan, Part 3
Volume 47 : Number 2 : Page 109 : Feb 2013
(This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practice management. Y...
9.
MANAGEMENT & MARKETING
A Strategic Orthodontic Marketing Plan, Part 1
Volume 46 : Number 12 : Page 721 : Dec 2012
(This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practice management. Y...
10.
MANAGEMENT & MARKETING
Orthodontic Marketing Through Online Social Networks
Volume 46 : Number 3 : Page 159 : Mar 2012
This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practice management. Yo...
11.
MANAGEMENT & MARKETING
Managing and Marketing the Airway Aspect of Your Practice
Volume 56 : Number 1 : Page 46 : Jan 2022
Dr. Michael Meru discusses the integration of airway management into an orthodontic routine, detailing the patient’s journey in four phases: introduction to your practice, first visit, time in appliances, and debanding through final retainer check, with tips on marketing and referral promotion.
12.
MANAGEMENT & MARKETING
Orthodontic Marketing Through Social Networking
Volume 47 : Number 5 : Page 321 : May 2013
This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practice management. Yo...
13.
MANAGEMENT & MARKETING
A Strategic Orthodontic Marketing Plan, Part 2
Volume 47 : Number 1 : Page 31 : Jan 2013
(This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practice management. Y...
14.
MANAGEMENT & MARKETING
Volume 29 : Number 5 : Page 0 : May 1995
The transition from one orthodontist to another is a topic of considerable current interest, as evidenced by the plethora of information being disseminated in professional publications and at meetings...
15.
MANAGEMENT & MARKETING
Building Relationships with General Dentists
Volume 30 : Number 2 : Page 0 : Feb 1996
For a long time, the marketing emphasis in orthodontics has been internal. Keeping patients and families informed about treatment progress, showing courtesy and concern to all, running your schedule o...
16.
MANAGEMENT & MARKETING
Volume 40 : Number 4 : Page 237 : Apr 2006
I feel extremely lucky to be an orthodontist. I have said many times that if I won a multi-million-dollar lottery on Saturday, I would still go back to work on Monday. Therefore, I'd like to introduce...
17.
MANAGEMENT & MARKETING
The Dilemma of Practice Transition
Volume 27 : Number 2 : Page 0 : Feb 1993
The following article, by Dr. Ron Cooper and his financial advisor, Jon Shuler, effectively highlights what all of us have been told over and over again from the beginning of our practice lives: If yo...
18.
MANAGEMENT & MARKETING
Volume 32 : Number 3 : Page 181 : Mar 1998
For several years I have been hearing about a relatively new concept in orthodontic patient care. The basic idea is that the office assigns a specific staff member to work with each patient, as chairs...
19.
MANAGEMENT & MARKETING
The Satellite Practice: Counting the Cost
Volume 25 : Number 11 : Page 0 : Nov 1991
This quarterly series of articles is being written by successful orthodontists who have particular expertise in certain areas of management and marketing (see JCO, August 1991, p. 471). The following ...
20.
MANAGEMENT AND MARKETING
Ransomware: Is Your Practice Protected?
Volume 52 : Number 4 : Page 237 : Apr 2018
Cybercriminals have been targeting small and midsize businesses by infecting their computers with software that locks down the system until the victim pays a ransom. Mr. McGill outlines how to back up your data, train your staff, and create a disaster-recovery plan in case of attack.
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