Search Results For: 'management %26 marketing'
61.
546|MANAGEMENT & MARKETING
Volume 56 : Number 9 : Page 546 : Sep 2022
The author recommends seven magic words to convert a case presentation: “Would you like to start orthodontic treatment?” She provides effective responses to counter eight common reasons given by patients and parents for not starting immediately.
62.
MANAGEMENT & MARKETING
Volume 30 : Number 12 : Page 699 : Dec 1996
In the November 1995 issue of JCO, I introduced a group of articles by orthodontic staff members from around the country. I have received more positive comments on that column than on any before or si...
63.
MANAGEMENT & MARKETING
Increasing New Patient Starts by Analyzing Referral Sources and Treatment Coordinators
Volume 43 : Number 3 : Page 175 : Mar 2009
(Editor's Note: This quarterly JCO column is compiled by Contributing Editor Robert Haeger. Every three months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practic...
64.
MANAGEMENT & MARKETING
Orthodontic Field Trips for School Children & SMILE: A Community Service Program
Volume 31 : Number 12 : Page 821 : Dec 1997
This month's column presents two outstanding examples of how community service can go hand in hand with practice marketing. John and Marsha Konegni have turned the familiar school field trip into a pr...
65.
MANAGEMENT & MARKETING
Volume 42 : Number 7 : Page 397 : Jul 2008
In my last column, I reported a statistical analysis of the economic impact of two-phase vs. single-stage orthodontic treatment, based on data from my own practice. This month's Management & Marke...
66.
MANAGEMENT & MARKETING
Ask Ann Marie: How Do You Approach the Interview Process for Hiring a New Team Member?
Volume 57 : Number 3 : Page 192 : Mar 2023
Dr. Gorczyca breaks down the hiring process into 13 easy steps. In this month’s column, she focuses on the interview process, including lists of useful questions to ask potential candidates, as well as questions that cannot legally be asked.
67.
MANAGEMENT & MARKETING
Volume 54 : Number 1 : Page 27 : Jan 2020
The advent of direct-to-consumer aligners has changed the way orthodontic treatment is marketed. Dr. Leon Klempner describes methods that can be used to counteract these companies, such as secure text-messaging channels for contacting prospective patients and remote monitoring for virtual follow-up appointments.
68.
MANAGEMENT & MARKETING
Ask An Expert: Employment Law Ramifications of Monetary Bonuses and Gifts
Volume 56 : Number 6 : Page 364 : Jun 2022
In this installment of Ask an Expert, a noted labor lawyer responds to questions regarding bonus payments to staff members. The difference between discretionary and nondiscretionary bonuses is covered, and issues related to cash payments and partial bonuses are discussed.
69.
MANAGEMENT & MARKETING
The Future Is Now: How Millennials, Tech, and a Chess-Playing Computer Are Changing Orthodontics
Volume 51 : Number 10 : Page 661 : Oct 2017
Millennial parents are part of a highly mobile generation that depends on virtual interaction. This article shows how orthodontists can tap into the power of social media and virtual intelligence to appeal to these influential decision-makers outside of regular office visits.
70.
MANAGEMENT & MARKETING
Analyzing Clinical Metrics of Indirect Bonding and Self-Ligating Brackets
Volume 49 : Number 1 : Page 49 : Jan 2015
In 2005, I started measuring numerous variables on every finished patient, including months in treatment, active visits, emergencies, loose brackets, rebonds, missed appointments, molar classificatio...
71.
MANAGEMENT & MARKETING
Volume 31 : Number 3 : Page 153 : Mar 1997
This column concludes the presentation of six articles by orthodontic staff members that began in the December 1996 issue of JCO. Among this month's group, effective communication is a common concern....
72.
MANAGEMENT & MARKETING
Orthodontic Reengineering and Change Management
Volume 31 : Number 6 : Page 367 : Jun 1997
Before I attended my first local dental society meeting, I received a call from the senior and most respected orthodontist in town. He asked me to meet him at the entrance to the meeting room. When I ...
73.
MANAGEMENT & MARKETING
Volume 27 : Number 11 : Page 0 : Nov 1993
This month's column is a follow-up to Dr. Roger Levin's article on team building (JCO, August 1993). Although it is the first contribution I have used from anyone other than a dentist, it was inspired...
74.
MANAGEMENT & MARKETING
Volume 32 : Number 12 : Page 727 : Dec 1998
(Editor's Note: This quarterly lCO column is compiled by Contributing Editor Howard Iba. Every three months, Dr. Iba presents a successful approach or strategy for a particular aspect of practice mana...
75.
MANAGEMENT & MARKETING
Volume 54 : Number 3 : Page 171 : Mar 2021
Dr. Fred Fink reviews the advantages and disadvantages of “phasing out” a practice for retirement, based on his own recent experience. A phase-out checklist and sample spreadsheet for keeping track of patient balances and finish dates are provided.
76.
MARKETING & REFERRAL MANAGEMENT
Volume 1 : Number 10 : Page 96 : Aug 2019
Two articles take you into the mindset not only of the patient considering a choice of practices, but of the pediatric dentist deciding whether to refer to a specific orthodontist. Longoria’s “Factors...
77.
MANAGEMENT & MARKETING
Implementing the Patient Manager System
Volume 34 : Number 12 : Page 715 : Dec 2000
Assigning one chairside assistant or treatment coordinator to each individual patient can create an advantage in both the technical and interpersonal areas of our practices. Since many patients take ...
78.
MANAGEMENT & MARKETING
Vision in Orthodontic Practice
Volume 28 : Number 5 : Page 0 : May 1994
Dr. Richard McLaughlin, about three years ago, described to me a meeting between his study group in San Diego and a study group from Seattle. Since Dr. McLaughlin is such an outstanding clinician and ...
79.
MANAGEMENT & MARKETING
Practice Transition: To Sell or Not To Sell?
Volume 35 : Number 9 : Page 549 : Sep 2001
This month's column continues our series on transition with an article by Dr. Jerry Clark, a practicing orthodontist from Greensboro, North Carolina, and CEO of Orthodontic Management Group. Dr. Clark...
80.
MANAGEMENT & MARKETING
Volume 30 : Number 6 : Page 0 : Jun 1996
The subject of this year's Moyers Symposium at the University of Michigan was "Creating the Compliant Patient". Two of the speakers listed on the program were Dr. Richard "Wick" Alexander, whose topic...
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