Search Results For: 'management %26 marketing'
81.
MANAGEMENT & MARKETING
Volume 35 : Number 6 : Page 365 : Jun 2001
With a sizable percentage of orthodontists entertaining the idea of selling a practice, taking on an associate or partner, or just slowing down, the subject of transition has become more topical than ...
82.
MANAGEMENT & MARKETING
The Patient Incentive Program Grows Up
Volume 33 : Number 6 : Page 361 : Jun 2000
Orthodontists have attempted to modify patient behavior through positive reinforcement for decades. Rewards such as T-shirts, stickers, fast-food coupons, and movie passes have been used to recognize ...
83.
MANAGEMENT & MARKETING
Online Reviews: More Important than Ever
Volume 54 : Number 12 : Page 761 : Dec 2020
Online reviews have been found to persuade potential new patients. Dr. Klempner and Ms. Epstein of People & Practice offer tips for encouraging positive reviews and forestalling negative reviews. They also describe a touchless review capture system to coordinate a practice’s patient feedback.
84.
MANAGEMENT & MARKETING
Establishing an Optimal Pricing Strategy for Your Practice
Volume 48 : Number 9 : Page 563 : Sep 2014
Can an orthodontist create a fee schedule that is fair to patients while still providing maximum profits for the practice? This article will look objectively at various practice models and identify th...
85.
MANAGEMENT & MARKETING
Teamwork, Quality, and Competitive Advantage: The Deming Philosophy in Orthodontics
Volume 27 : Number 5 : Page 0 : May 1993
You will find the following article by Dr. Edwin Sylvester to be one of the most interesting and challenging to appear in this column. I regret to report that Dr. Sylvester died shortly before the art...
86.
MANAGEMENT & MARKETING
One Pathway to Successful Orthodontic Practice
Volume 39 : Number 7 : Page 415 : Jul 2005
I am happy to serve as guest editor for this column, in which Dr. Andy Girardot provides an excellent system for improving staff motivation, office efficiency, and profitability. The concept of reward...
87.
MANAGEMENT & MARKETING
An Efficient Way to Document Aligner Appointments
Volume 49 : Number 10 : Page 0 : Oct 2015
Building a solid foundation for high-quality practice management requires formalized systems, protocols, and checklists. To cite two well-known examples, McDonald's and Starbucks have built business empires out of standardized protocols for consistently delivering the same customer experience, no matter where the customers enter their locations. In this month's article, Drs. Daniel German, Michelle Furlong, and Terry Gruelle present a straightforward procedure for making chart entries that will standardize your assistant tasks and streamline doctor time when first sitting down to see clear-aligner patients. I have already started implementing this system in my office and am pleased with its simplicity.
88.
MANAGEMENT & MARKETING
Hire Smart to Prevent Embezzlement Loss
Volume 37 : Number 7 : Page 373 : Jul 2003
Hiring and firing employees is a fact of life for any business, including orthodontic practices. Hiring smartly and firing well reduces costs, not only financially, but emotionally. By using time-test...
89.
MANAGEMENT & MARKETING
How to Create a Personal Organizer and Financial Statement
Volume 53 : Number 5 : Page 267 : May 2019
Dr. Robert Haeger’s article and accompanying Word document outline all the steps involved in establishing a complete personal record. The completed document will provide a quick reference for such details as a personal financial statement, loan interest rates, and insurance coverage.
90.
MANAGEMENT & MARKETING
Top Ten Personnel Manual Errors
Volume 45 : Number 9 : Page 513 : Sep 2011
This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practice management. Yo...
91.
MANAGEMENT & MARKETING
Six Steps to Wealth and Financial Independence
Volume 39 : Number 10 : Page 591 : Oct 2005
Have you ever wondered if you will have enough money to retire? At what age you will be able to retire? How much life insurance you need? What your family will live on if you die young? Whether you're...
92.
MANAGEMENT & MARKETING
The Incredible Value of a Strong Sibling Program
Volume 55 : Number 8 : Page 499 : Aug 2021
Siblings are often overlooked as a potential source of new patients. Natalie Beaton outlines a six-step procedure to add siblings of established patients to your system and to follow up in scheduling initial exams at the appropriate age.
93.
MANAGEMENT & MARKETING
Recruitment and Development of a Stable Orthodontic Team
Volume 26 : Number 8 : Page 0 : Aug 1992
Dr. Bob Brewka's unusual approach to an often-discussed topic--staff recruitment and development--is well worth reading. The parallels he draws between an excellent orthodontic staff and a football te...
94.
MANAGEMENT & MARKETING
Promoting the Auto-Referral Practice: Your Long-Term Success Insurance
Volume 36 : Number 3 : Page 159 : Mar 2002
This month, Dr. Bruce McFarlane presents his ideas on developing non-dental referrals. He acknowledges that referrals from our dental colleagues remain our primary priority, but reminds us not to over...
95.
MANAGEMENT & MARKETING
Do You Need Cybersecurity Insurance Coverage for Your Practice
Volume 53 : Number 8 : Page 491 : Aug 2019
This article discusses the protection provided by cyber insurance and the costs and requirements of such coverage. A simple evaluation is proposed to determine whether cybersecurity insurance is appropriate for a particular orthodontic office.
96.
MANAGEMENT AND MARKETING
Influence of Student-Loan Debt on Orthodontic Residents and Recent Graduates
Volume 50 : Number 1 : Page 23 : Jan 2016
The cost of college and the ability to repay student loans are major topics of debate in our universities today. For example, should a private college stop offering degrees in teaching when the tuition reaches $60,000 per year? Similarly, how do orthodontic students grapple with their debt loads as tuition continues to escalate faster than anticipated income? This month's column addresses the issues of student loans and mounting debts, as well as their impact on the lifestyle and expectations of current residents and recent graduates.
97.
MANAGEMENT & MARKETING
A Guide to Ranking Above Your Competition in Google Search Results
Volume 45 : Number 11 : Page 637 : Nov 2011
This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practice management. Yo...
98.
MANAGEMENT & MARKETING
Volume 34 : Number 9 : Page 543 : Sep 2000
This month we revisit the issue of fees. As Dr. Juan Morales states in his article, fees are usually based on what the other orthodontists in the community are charging, rather than on the expenses an...
99.
MANAGEMENT & MARKETING
Creating the Compliant Patient
Volume 30 : Number 9 : Page 493 : Sep 1996
Without patient cooperation, few medical or dental therapies will achieve optimum results. The key to success is to discover the actions that will produce the most positive response from the patient. ...
100.
MANAGEMENT & MARKETING
The Art of the Initial Phone Call
Volume 35 : Number 3 : Page 159 : Mar 2001
In this month's column, Holly Thompson reminds us of the importance of making a good first impression. Most orthodontic offices expend considerable time and training on handling initial phone calls f...
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