Search Results For: 'management %26 marketing'
101.
MANAGEMENT & MARKETING
The Psychology of Influence in Orthodontics
Volume 36 : Number 9 : Page 501 : Sep 2002
Several well-managed orthodontic offices have recently incorporated the ideas of Dr. Robert Cialdini, whose work deals with eliciting behavioral change through persuasion. In this month's article, Dr...
102.
MANAGEMENT & MARKETING
Volume 37 : Number 3 : Page 141 : Mar 2003
A previous installment of this column (JCO, March 2000) advanced the idea of hiring a semiretired orthodontist as an associate. In this month's article, Dr. David Grove presents another way in which a...
103.
MANAGEMENT & MARKETING
Volume 38 : Number 9 : Page 489 : Sep 2004
As early as the 1970s, many dentists began incorporating their practices. There were several good reasons to take this step, but the primary impetus was to establish a tax-deferred retirement plan. To...
104.
MANAGEMENT & MARKETING
Obtaining Credit Reports Can Be Risky Business
Volume 36 : Number 6 : Page 333 : Jun 2002
If your office performs credit checks on prospective patients, I encourage you to read this month's column carefully. Even if you don't obtain credit reports, it is important to understand recent chan...
105.
MANAGEMENT & MARKETING
Working with Children: From Compliance to Collaboration
Volume 36 : Number 12 : Page 681 : Dec 2002
Compliance is a concern that we as orthodontists face daily. Technical progress has been made in the last decade or so with the development of so-called "non-compliance" devices, but patient behavior ...
106.
MANAGEMENT & MARKETING
Practice Acquisition: Financing and Related Issues
Volume 37 : Number 9 : Page 485 : Sep 2003
This is our third column within the past few years dealing with the subject of buying a practice. In all three, the basic message has been the same: thorough evaluation and planning, with professional...
107.
MANAGEMENT & MARKETING
Adult Treatment Financing: An Interview with Martin (Bud) Schulman
Volume 39 : Number 4 : Page 215 : Apr 2005
This month's column is a short, but pertinent, interview with long-time consultant Bud Schulman. Over the years, Mr. Schulman has shared many outstanding ideas with orthodontists, and we are pleased t...
108.
MANAGEMENT & MARKETING
Ten Steps of Protect Your Practice When Firing an Employee
Volume 37 : Number 7 : Page 375 : Jul 2003
Hiring and firing employees is a fact of life for any business, including orthodontic practices. Hiring smartly and firing well reduces costs, not only financially, but emotionally. By using time-test...
109.
Effective Marketing for Orthodontists
Volume 21 : Number 4 : Page 0 : Apr 1987
The fee-for-service, solo orthodontist is one of the last professional entrepreneurs of this century. Such an orthodontist is practicing today in a dynamic and often hostile environment. The average a...
110.
Volume 17 : Number 8 : Page 519 : Aug 1983
In the current economic climate, orthodontists must become less complacent and recognize that we are providing a consumer-oriented service. We must discover who the consumers are and what care they ex...
111.
MANAGEMENT & MARKETING Communicating with Young Patients: Look, Listen, Learn, and Lead
Volume 41 : Number 12 : Page 751 : Dec 2007
(Editor’s Note: This quarterly JCO column is compiled by Contributing Editor Robert Haeger. Every three months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practic...
112.
Volume 41 : Number 8 : Page 0 : Aug 2007
Improving treatment efficiency and office productivity through well-designed practice analysis should be the goal of every clinician. Over the next few years, this Management and Marketing column will...
113.
Volume 42 : Number 3 : Page 149 : Mar 2008
(Editor’s Note: This quarterly JCO column is compiled by Contributing Editor Robert Haeger. Every three months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practic...
114.
COMMENTARY A Strategic Orthodontic Marketing Plan
ROBERT S. HAEGER, ROGER T. COLBERG Dec. 2012-Feb. 2013
Volume 51 : Number 9 : Page 618 : Sep 2017
In the mid-’80s, when I ran around the country teaching “practice management,” most of my clients quickly doubled and tripled in size as they explored the new frontier of marketing. At the time, the v...
115.
Patient Appreciation: The Cornerstone of Internal Marketing
Volume 24 : Number 12 : Page 0 : Dec 1990
An article entitled "Staff Selection and Training" (JCO, March 1990) referred to a portion of our training program that is called "Patient Appreciation" . In response to numerous requests for more inf...
116.
Progressive Practice Management
Volume 19 : Number 3 : Page 198 : Mar 1985
Management can be divided into organizational management and progressive management. Organizational management is deciding what service you want to provide and hiring, training, and organizing a staff...
117.
A Strategic Orthodontic Marketing Plan, Part 3
Volume 47 : Number 2 : Page 109 : Aug 2013
Originally published in February 2013 This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a partic...
118.
A Strategic Orthodontic Marketing Plan, Part 1
Volume 46 : Number 12 : Page 721 : Aug 2012
Originally published in December 2012 This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a partic...
119.
A Strategic Orthodontic Marketing Plan, Part 2
Volume 47 : Number 1 : Page 31 : Aug 2013
Originally published in January 2013 This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a particu...
120.
Tracking Employee Management Metrics
Volume 49 : Number 5 : Page 331 : Aug 2015
Originally published in May 2015 Employee management is probably the most stressful part of running an orthodontic practice. To be an effective leader, you need to practice strong communication, estab...
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