Over the past 30 years, I have seen countless changes in the practice of orthodontics. But the processes of clinical practice are pretty much the same as they were 30 years ago: The patient comes in (...
A panel of experts discusses the advantages and problems associated with digital technology in managing the orthodontic practice. Topics include the patient entry process, office workflow, measurements of success, data acquisition, remote access, and staff engagement.
The advent of direct-to-consumer aligners has changed the way orthodontic treatment is marketed. Dr. Leon Klempner describes methods that can be used to counteract these companies, such as secure text-messaging channels for contacting prospective patients and remote monitoring for virtual follow-up appointments.
Experienced American orthodontists offer practical tips for maximizing the impact of key social media. Dr. Sheldon Salins covers Yelp; Dr. Amanda Gallagher, Facebook; Dr. Grant Collins, YouTube; Dr. Dovi Prero, Instagram; and Dr. Greg Jorgensen, Google My Business.
Dr. Heather Stone Hopkins shows how digital scans can be superior to intraoral photographs in terms of both diagnostic accuracy and patient communication. She outlines her method of importing scans into practice management software for use in consultations and progress discussions.
THEODORE ELIADES, DDS, MS, DMS, PhD, andCHRISTOS KATSAROS, DDS, DMD, Odont Dr/PhD, Editors 224 pages, 346 illustrations. $128. 2019. Quintessence Publishing Co., Inc., 411 N. Raddant Road, Batavia, IL...
JCO readers answer questions about remote access to practice data for orthodontists, patients, and staff. Items discussed include specific types of information that can be accessed, integration with management software, cybersecurity, privacy, and common problems.
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