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January 2020
Volume 54, Issue 1

THE EDITOR'S CORNER

The Digital Revolution

ROBERT G. KEIM DDS, EdD, PhD

Over the past 30 years, I have seen countless changes in the practice of orthodontics. But the processes of clinical practice are pretty much the same as they were 30 years ago: The patient comes in (...

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JCO ROUNDTABLE

Digital Office Management

ROBERT G. KEIM DDS, EdD, PhD, W. RONALD REDMOND DDS, MS, AMY DEMAS, JEREMY FRY DDS, MS, MARC S. LEMCHEN DMD, SARAH C. SHOAF DDS, MEd, MS, CHARLENE WHITE

A panel of experts discusses the advantages and problems associated with digital technology in managing the orthodontic practice. Topics include the patient entry process, office workflow, measurements of success, data acquisition, remote access, and staff engagement.

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MANAGEMENT & MARKETING

Adapt or Perish: New Digital Communication Technology Helps Disrupt the Disrupters of the Orthodontic Industry

LEON S. KLEMPNER DDS

The advent of direct-to-consumer aligners has changed the way orthodontic treatment is marketed. Dr. Leon Klempner describes methods that can be used to counteract these companies, such as secure text-messaging channels for contacting prospective patients and remote monitoring for virtual follow-up appointments.

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Effective Use of Social Media

NEAL D. KRAVITZ DMD, MS, SHELDON SALINS DMD, MS, AMANDA K. GALLAGHER DMD, MS, GRANT C. COLLINS DDS, MS, DOVI PRERO DDS, MS, MEd, GREG JORGENSEN DMD, MS

Experienced American orthodontists offer practical tips for maximizing the impact of key social media. Dr. Sheldon Salins covers Yelp; Dr. Amanda Gallagher, Facebook; Dr. Grant Collins, YouTube; Dr. Dovi Prero, Instagram; and Dr. Greg Jorgensen, Google My Business.

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How Intraoral Scanning Can Enhance the New Patient Experience in Your Office

HEATHER STONE HOPKINS DMD, MS

Dr. Heather Stone Hopkins shows how digital scans can be superior to intraoral photographs in terms of both diagnostic accuracy and patient communication. She outlines her method of importing scans into practice management software for use in consultations and progress discussions.

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BOOK REVIEWS

The Ortho-Perio Patient: Clinical Evidence & Therapeutic Guidelines

ELLIOTT M. MOSKOWITZ DDS, MSD

THEODORE ELIADES, DDS, MS, DMS, PhD, andCHRISTOS KATSAROS, DDS, DMD, Odont Dr/PhD, Editors 224 pages, 346 illustrations. $128. 2019. Quintessence Publishing Co., Inc., 411 N. Raddant Road, Batavia, IL...

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THE READERS' CORNER

Remote Access

PETER M. SINCLAIR DDS, MSD

JCO readers answer questions about remote access to practice data for orthodontists, patients, and staff. Items discussed include specific types of information that can be accessed, integration with management software, cybersecurity, privacy, and common problems.

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Continuing Education from January 2020 Issue

Click here to download a PDF of the printed questions from the journal for reference. CE tests must be taken online. See the link to continuing education on the menu bar at the top of the screen.

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Product News in January 2020 Issue

PRODUCT NEWS is presented as a service to the reader and in no way implies endorsement by JCO.

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