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November 1987
Volume 21, Issue 11

THE EDITOR'S CORNER

Is It Wise to Advertise?

EUGENE L. GOTTLIEB, DDS

Is It Wise to Advertise?It has been 10 years since the Bates decision by the Supreme Court gave professionals permission to advertise. Advertising we have seen so far has run the gamut on TV and radio...

761

Overcoming Resistance to Fees

EUGENE L. GOTTLIEB, DDS

Overcoming prospective patients' resistance to fees is often a matter of accommodating to an individual's financial limitations. This is becoming more difficult for patients and for orthodontists in d...

776

Air-Rotor Stripping Update

JOHN J. SHERIDAN, DDS

Interproximal enamel reduction to resolve crowding is usually limited to the mandibular incisors and involves the removal of 2-4mm of proximal enamel. In contrast, comprehensive air-rotor stripping (A...

781

TECHNIQUE CLINIC

Begg Reverse Torquing Auxiliary

FRANCISKUS TAN, BDS, MDS, FRACDS

A reverse torquing auxiliary, made from .014" round Wilcock Special Plus wire in conjunction with an .018" or .020" round Wilcock Regular Plus main archwire, is particularly effective in Begg treatmen...

789

THE READERS' CORNER

PETER M. SINCLAIR, DDS, MSD, DOUGLAS J. SHILLIDAY, DDS, VICTOR J. COOK, JR., DDS, MS, SARAH DUNFEE

Topics include oral hygiene and insurance.1. What are your typical oral hygiene instructions for patients with fixed appliances ? All offices reported that their patients were given oral hygiene instr...

790

Bioprogressive Simplified, Part 3: Nonextraction Therapy

JAMES J. HILGERS, DDS, MS

In the past 10 to 15 years, we have witnessed technological advances that would have amazed our orthodontic forefathers. Whether we embrace these changes or not, they have certainly influenced how con...

794

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