JCO Journal of Clinical Orthodontics
About JCO Archive Subscribe Marketplace Forum Continuing Education Product News Classifieds Submissions Contact Us Login
Back Search Archive List Issue Contents Print Article
Online Archive
Figures Tables References Footnotes Help

MANAGEMENT & MARKETING A Strategic Orthodontic Marketing Plan, Part 2

VOLUME 47 : NUMBER 01 : PAGES (31-40) 2013



Previous ArticleNext Article
Based on tracking the referral sources of our new exam patients, we have found that existing patients and their family members generate 25-45% of our annual new-patient exams. A logical next step is to determine how satisfied our patients are and how willing to refer family members and friends by identifying areas needing improvement and any barriers that might prohibit them from sending more new patients to our office. The best way to do this is with a well-designed strategic patient surve...

This is only a preview of the article:

Purchase online access to this
individual article for $10.00

Login or purchase access to the complete
JCO online archive (1967 to current articles)
Copyright (C) 1999 - 2017, JCO Privacy Policy 303-443-1720 info@jco-online.com