JCO Journal of Clinical Orthodontics
About JCO Archive Subscribe Marketplace Forum Continuing Education Product News Classifieds Submissions Contact Us Login
Back Search Archive List Issue Contents Print Article
Online Archive
Figures Tables References Footnotes Help

MANAGEMENT & MARKETING A Strategic Orthodontic Marketing Plan, Part 3

VOLUME 47 : NUMBER 02 : PAGES (109-114) 2013

ROBERT S. HAEGER, DDS, MS

ROGER T. COLBERG, PHD

Previous ArticleNext Article
The Exam Monitor, introduced in Part 1 of this series, provides baseline numbers on the sources of all your new patients and how they found out about your office, as well as insight regarding your external marketing activities. Patient and dentist surveys, covered in Part 2, furnish specific feedback on the importance of practice characteristics to patients, referring dentists, and referring staff and indicate areas of improvement that will affe...

This is only a preview of the article:

Copyright (C) 1999 - 2014, JCO Privacy Policy 303-443-1720 info@jco-online.com