JCO Journal of Clinical Orthodontics
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MANAGEMENT & MARKETING A Strategic Orthodontic Marketing Plan, Part 2

VOLUME 47 : NUMBER 01 : PAGES (31-40) 2013

ROBERT S. HAEGER, DDS, MS

ROGER T. COLBERG, PHD

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Based on tracking the referral sources of our new exam patients, we have found that existing patients and their family members generate 25-45% of our annual new-patient exams. A logical next step is to determine how satisfied our patients are and how willing to refer family members and friends by identifying areas needing improvement and any barriers that might prohibit them from sending more new patients to our office. The best way to do this is with a well-designed strategic patient surve...

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