JCO Journal of Clinical Orthodontics
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MANAGEMENT & MARKETING A Strategic Orthodontic Marketing Plan, Part 1

VOLUME 46 : NUMBER 12 : PAGES (721-729) 2012

ROBERT S. HAEGER, DDS, MS

ROGER T. COLBERG, PHD

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A Strategic Orthodontic Marketing Plan, Part 1
Creating a Marketing Plan and Measuring Its Success

The authors describe how to gather and monitor the practice data needed to create a marketing plan.

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