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MANAGEMENT & MARKETING A Strategic Orthodontic Marketing Plan, Part 1
VOLUME 46 : NUMBER 12 : PAGES (721-729) 2012
ROBERT S. HAEGER, DDS, MS
ROGER T. COLBERG, PHD
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A Strategic Orthodontic Marketing Plan, Part 1
Creating a Marketing Plan and Measuring Its Success
The authors describe how to gather and monitor the practice data needed to create a marketing plan.
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