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Skilled and personable staff members are critical
to the success of any orthodontic practice.
Once the best people are found and they are
properly trained, the orthodontist's next challenge
is to retain them. The staff's job satisfaction
may ultimately determine how long they stay
in the practice and, thus, have an impact on how
well the practice treats patients and performs
financially. To find out which job-related factors are
most important to orthodontic staff members, and
to compare the staff's perceptions with those of
the orthodontists who employ them, JCO surveyed
1,025 randomly selected U.S. practices. A
questionnaire for the orthodontist and a similar
questionnaire for the staff was mailed to each
practice on Dec. 1, 2004. Respondents were instructed
to make as many copies of the staff questionnaire
as needed for every full-time employee
in the practice, and to return the forms independently
to JCO. DemographicsA total of 149 replies were received from
orthodontists, for a response rate of 14.5%. Staff
members returned 567 questionnaires. Because
the responses were anonymous, no attempt was
made to relate individual orthodontists' answers
to those of their own staff. The data were entered
on computer by an independent company and
analyzed using the Statistical Package for the
Social Sciences. The orthodontists who answered the survey
were a mean 50.8 years old, with 20.7 years in
practice and 7.3 full-time employees ( Table 1 ).
The demographics were similar to those of the
2003 JCO Orthodontic Practice Study, except
that more than 15% of the respondents to the present
survey were female. Staff members, who
were almost exclusively female, were a mean
37.9 years old and had been employed in orthodontics
for 10.2 years--7.7 of those in their current
offices. The staff members represented
slightly larger practices than the orthodontists
did, with an average of 8.7 full-time employees.
Roughly a third of the staff worked in the operatory,
but so many indicated multiple responsibilities
that it was impossible to divide them by job
classification for further analysis. Job Satisfaction FactorsBoth orthodontists and staff members were
asked to rate various factors as "very important",
"somewhat important", or "not important" in
terms of job satisfaction ( Table 2 ). Each participant
also identified the one factor that he or she
felt was most important ( Table 3 ). It should be
emphasized that the orthodontists were asked to
respond based on their perception of their staff
members' opinions, rather than their own personal
beliefs. Salary was rated the single most important
factor by both groups and was the only item for
which the difference in ratings was not statistically
significant. Although 39.3% of the orthodontists
believed salary was the most important
single consideration for their employees, only
23.8% of the staff members thought it was the
most important. The next most important single factors for
the staff were job security and doctor compatibility.
The orthodontists placed those items behind
office environment and staff compatibility. Overall, a much higher percentage of staff members
rated each item as "very important" than the
orthodontists did; the doctors were more likely to
consider the same factors "somewhat important". Employee BenefitsThe same pattern held true for employee
benefits, with staff members significantly more
likely to rate each benefit as "very important"
( Table 4 ). Both groups saw paid vacation and
holidays as more important than the other benefits
listed. Staff members placed retirement plans
ahead of medical insurance, however, while
orthodontists ranked those benefits in the opposite
order. The greatest disparities in mean ratings
between the two groups were found for retirement
plan, dental insurance, and continuing education. A significantly higher percentage of staff
members said they would like to choose benefits
from a cafeteria-style list than the orthodontists
believed would be the case ( Table 5 ). Conversely,
a significantly higher percentage of orthodontists
thought their staff members would accept benefits
in lieu of salary than the percentage of staff
who agreed. Other Job-Related IssuesA relatively equal percentage of orthodontists
and staff--more than 70%--said that staff
members could accept more responsibility ([table=5]Table
5[/table]). While the orthodontists were more likely to
believe that bonuses should be awarded on special
occasions only, the staff felt they should be
offered either annually or both annually and on
special occasions. Staff members were also more
likely to think that bonuses should be based on
percentage of salary or length of service, whereas
more than 80% of the orthodontists maintained
they should be based on merit. Eighteen
orthodontists and 34 staff members indicated that
bonuses should be based on performance or production,
and a number of respondents wrote in
shorter intervals for paying bonuses, ranging
from biannually to as often as weekly, with
monthly the most common interval. Staff members rated their in-office training
as significantly better than the orthodontists did,
although few of either group thought their training
was inadequate. More than three-fourths of each group
believed staff members sometimes felt stress on
the job, but the staff were slightly more likely
than the orthodontists to say they always or never
felt stress. Both groups cited overbooking and
staff friction as the most important factors contributing
to stress ( Table 6 ). The staff members,
however, rated doctor friction, inadequate training,
home-office conflict, and emergencies as
significantly more important than the orthodontists
did. Other stress-causing factors listed by the
orthodontists included non-compliant patients, a
lack of busyness, and staff absences, along with
the following: "Occasional parents with selfish, hot-headed
attitudes.""Hygienists and general dentists can cause
undue stress.""[Staff] not paying attention to systems in
place; wasting time; not being organized.""Lack of initiative; inconsistent staff performance.""I think organizational development is the most
important issue facing our practice. The team
member developing trust in the organization and
congruence with the core values seems to me to
be dependent on the leader.""There are two kinds of people in life: people
who like their job and people who don't work
here anymore."Stress factors listed by staff members
included: "Unscheduled procedures; frequent repositioning,
sometimes on same teeth after final wires are
placed. Makes office look incompetent.""The doctor doesn't back us up on his office
policy we enforce with patients.""Phone too busy--no voice mail!""Division of work is a problem. Some have a
lot more than others for similar pay.""Office troublemakers.""Racial comments.""Conflict with staff in adjoining office.""Favoritism is very bad here.""Doctor's respect level for assistants.""[Annual staff] reviews are not being done. I
would like the doctor to take more responsibility
in that area.""Communication!!""We belong to too many discounted insurance
plans. I think we would benefit by deleting the
really low-fee plans. In the long run things would
run smoother, and it would not make a difference
financially.""I should not be discriminated against due to
age concerning my health coverage. I have
invested 22 years in a very successful practice,
and my medical reimbursement doesn't even
cover hospitalization."Several staff members also listed lack of
advancement opportunity as a stress-related consideration,
and there were two lengthy comments
about the problems of staff working alongside the
orthodontist's spouse--one from a staff member
and one from a spouse. Factors Related to Number of Years in OrthodonticsThe importance ratings of the factors listed
in Tables 2, 4, and 6 were broken down by the
orthodontists' number of years in practice and by
the staff members' number of years employed in
orthodontics. No significant differences were
found among the orthodontist groups, which
could be partly due to the smaller sample size. Among the staff, those who had been
employed for 10 years or fewer were significantly
more likely than those with longer tenures to
consider advancement opportunities important to
their job satisfaction ( Table 7 ). The younger employees
also placed significantly more importance
on child-care benefits ( Table 8 ). On the other hand, staff members who had
been employed longer were significantly more
likely to consider paid vacation to be an important
benefit ( Table 9 ). This pattern was even more
pronounced for retirement plans ( Table 10 ). ConclusionOrthodontists may have the best interests of
their employees at heart, but may not always
know what their staff members think about the
relative importance of job-satisfaction factors
and benefits. This survey shows that orthodontists
tend to focus on strictly work-related issues
such as salary, job performance, the office environment,
and staff relationships, while their staff
members may be more concerned about long-term,
outside-life-related issues such as job security,
insurance, and retirement planning--as well
as their relationships with their employers, which
have a substantial impact on their security. Orthodontists may want to consider conducting
similar surveys within their own offices,
guaranteeing anonymity in some way to ensure
candid responses. The results would allow them
to tailor their employment policies and benefits
to suit their present employees. In many cases,
there would be little or no economic impact, but
staff members would almost certainly be happier
and, therefore, more likely to remain with their
practices.
Tables
VOLUME 39 : NUMBER 03 : PAGES (145-151) 2005
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ROBERT G. KEIM, DDS, EDD, PHD
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Dr. Keim is Editor of the Journal of Clinical Orthodontics, 1828 Pearl St., Boulder, CO 80302.
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EUGENE L. GOTTLIEB, DDS
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Dr. Gottlieb is Senior Editor of the Journal of Clinical Orthodontics, 1828 Pearl St., Boulder, CO 80302.
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ALLEN H. NELSON, PHD
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Dr. Nelson is Director and Research Consultant, Nelson Associates, Nederland, CO.
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DAVID S. VOGELS III
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Mr. Vogels is Managing Editor of the Journal of Clinical Orthodontics, 1828 Pearl St., Boulder, CO 80302.
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Table 1
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Table 2
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Table 3
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Table 4
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Table 5
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Table 6
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Table 7
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Table 8
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Table 9
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Table 10
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